CRM Specialist

Nacar Careers; Barcelona; Hybrid; EUR 36,000 - 48,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Health Insurance

26 paid vacation days

Internet allowance

Job summary

Estudio Nacar is seeking a CRM Specialist to join our international e-commerce client team in Sant Cugat del Vallès, Barcelona. You will manage day-to-day email campaigns and contact center activity with a customer-first approach, coordinating across markets in Europe within a hybrid, flexible-hours environment.

The role emphasizes data-driven CRM, campaign briefs, and collaboration with design and store teams to optimize performance and alignment with business objectives.

Qualifications

• Minimum 2 years of CRM or Email Marketing experience.
• Knowledge of direct/data driven marketing theory with testing, segmentation, and targeting.
• Understanding of CRM KPIs, data, databases and GDPR.
• Analytical mindset with ability to derive insights from data.
• Knowledge of Google Analytics.
• Highly organized and agile with multiple priorities.
• Excellent stakeholder management and communication skills.
• Strong English written and verbal communication.
• Experience writing campaign briefs and working with agencies for end-to-end delivery of CRM campaigns.
• Experience with project management tools such as JIRA and Salesforce Marketing Cloud.

Responsibilities

• Create end-to-end Email and Contact Centre campaign briefs and execute them across several markets in Europe (Belgium, UK and the Netherlands).
• Participate in weekly campaign reporting.
• Assist the CRM Lead in the development of Quarterly and Annual Strategy Planning.
• Work alongside the Design Team to source images and ensure the creative follows industry best practice and fits the requirements of the brief.
• Develop a robust Test & Learn strategy to gain vital customer insight that enables the channel to continually develop and evolve.
• Liaise with Store Team to ensure all campaigns fit the Store's Commercial Objectives.
• Compill content for Ad-hoc communications.
• Identify and implement new innovations for the channel.

Skills

CRM knowledge

Email marketing

Data segmentation

Campaign analysis

GDPR knowledge

Google Analytics

Stakeholder management

English proficiency

Project management

Tools

Salesforce Marketing Cloud

JIRA

Job description

We are Nacar.
A solution-first creative partner helping ambitious organizations shape and deliver the right products, services and experiences - with clarity, rigor and creative excellence.

Rooted in Palo Alto, Barcelona, and with studios in Bilbao, Guadalajara, Porto Alegre and China, we're a global team of 130+ Nacarians from more than 23 nationalities. This role will be based in Barcelona.

Twenty years, 70 design awards and 10+ client ecosystems later, we've learned that creativity is only worth something when it turns into real solutions. That's why we work in a way that connects craft with systems - building things that don't just look right, but perform, scale and generate measurable value for our clients.

A Nacarian is a creative orchestrator, shaped by Criteria, Adaptability and Ownership. Someone who reads complexity, anticipates what matters, and moves fast with intent. We come from different disciplines - strategy, research, industrial and digital design, brand, service, engineering - but we share the belief that great ideas only matter when they become real.

Nacar is entering a new chapter. We're strengthening our capabilities, growing into new markets, and building the organization that will shape what's next. With a hybrid work model and flexible hours, we're powered by a culture of communication, collaboration and ownership - with the ambition of becoming the trusted creative decision partner for the leaders redefining the future of their industries.

If you're excited by building - not just joining - this is a great moment to be here.

Is this something you feel identified with?

We're currently looking for an CRM Specialist to join on of our international e-commerce clients based in Sant Cugat del Vallès. You will play a key role in delivering the day-to-day email and call center campaigns with a customer-first approach.

If you are looking for an international challenge, in an Innovation Hub that is impacting customers worldwide, this exciting opportunity is for you!--

-What will your day to day be like?-

You will:

• Create end-to-end Email and Contact Centre Campaign Briefs and execute them across several markets in Europe (Belgium, UK and the Netherlands).

• Participate in weekly campaign reporting

• Assist the CRM Lead in the development of Quarterly and Annual Strategy Planning

• Work alongside the Design Team to source images and ensure the creative follows industry best practice and fits the requirements of the brief

• Develop a robust Test & Learn strategy to gain vital customer insight that enables the channel to continually develop and evolve.

• Liaise with Store Team to ensure all campaigns fit the Store's Commercial Objectives

• Compill content for Ad-hoc communications

• Identify and implement new innovations for the channel

-What are we looking for?-

• Minimum 2 years of CRM or Email Marketing experience

• Knowledge of direct/data driven marketing theory and practice with demonstrable experience of testing, segmentation and targeting; campaign management and campaign analysis.

• Understanding of CRM KPIs, data, databases and GDPR.

• An analytical mind and comfortable analysing and interrogating data with the ability to derive insight and action for future activity.

• Knowledge of Google Analytics to derive insight on the success of campaigns.

• Highly organised and agile with the ability to juggle multiple priorities at once.

• Excellent stakeholder management and communication skills.

• Strong English written and verbal communication skills (additional languages a benefit, but not necessary).

• Experience writing campaign briefs and working directly with agencies to fulfil the end-to-end delivery of CRM campaigns.

• Experience working with project management tools such as JIRA and campaign management tools such as Salesforce Marketing Cloud.

-Why should you join?-

This is a great opportunity for

We also offer:

• Permanent contract.
• Competitive salary
• Hybrid working model - you can either work from home or enjoy our beautiful studio (with free coffee and a great garden!).
• Join a dynamic +15 nationalities community and enjoy our team-building activities.
• Keep challenging yourself with our Nacar Academy training program, aligned with the creation of personalized career paths.
• 26 paid vacation days.
• Monthly allowance for internet costs and a budget for working-from-home materials.
• Health Insurance.
• Flexible working hours.
• Free tickets for the Palo Alto Market