Journey Manager / CRM Automation Specialist

Spandex; Barcelona; Híbrido; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

Spandex in Barcelona is seeking a Journey Manager / CRM Automation Specialist to support the build, QA, deployment and optimisation of lifecycle journeys across multiple countries. This hands‑on role focuses on accuracy, consistency, and operational excellence within Emarsys.

You will help scale our CRM automation by building structured journeys, rolling them out across markets, and ensuring high‑quality delivery through rigorous QA and testing processes, across multi‑country environments and

Formación

• 2–5 years of experience in CRM, marketing automation, or email marketing.
• Hands-on experience with Emarsys, Salesforce, HubSpot.
• Understanding of email marketing best practices and deliverability.
• Experience with QA processes, structured testing, and journey deployment.
• Fluent in English; additional European languages are a plus.
• Basic HTML/CSS for troubleshooting.
• Experience working across multi-country, multi-language environments.
• Understanding GDPR and CRM compliance.
• Exposure to e-commerce and personalization tools.

Responsabilidades

• Journey Execution: Build and deploy lifecycle email and onsite journeys in Emarsys.
• Market Rollout: Clone, adapt, and localise journeys for multiple countries (language, compliance, sender details).
• Quality Assurance: Conduct thorough QA across triggers, logic, rendering, tracking, and links.
• Release Management: Follow structured release processes and maintain clear documentation.
• Testing & Optimisation: Run A/B tests and support continuous optimisation of journeys.
• Segmentation Application: Apply segmentation, inclusion, exclusion, and suppression rules provided by CRM teams.

Conocimientos

CRM

Marketing automation

Email marketing

QA processes

HTML/CSS

Multi-country

GDPR

Personalisation tools

E-commerce

English

Emarsys

Salesforce

HubSpot

Herramientas

Emarsys

Salesforce

HubSpot

Descripción del empleo

Location: Barcelona ( hybrid)

Department: Customer Experience

About the Role

We are hiring a Journey Manager / CRM Automation Specialist to support the build, QA, deployment, and optimisation of lifecycle journeys across multiple countries. This is a hands‑on execution role focused on accuracy, consistency, and operational excellence within Emarsys.

You will help scale our CRM automation capability by building structured journeys, rolling them out across markets, and ensuring high‑quality delivery through rigorous QA and testing processes.

Key Responsibilities

• Journey Execution — Build and deploy lifecycle email and onsite journeys in Emarsys.
• Market Rollout — Clone, adapt, and localise journeys for multiple countries (language, compliance, sender details).
• Quality Assurance — Conduct thorough QA across triggers, logic, rendering, tracking, and links.
• Release Management — Follow structured release processes and maintain clear documentation.
• Testing & Optimisation — Run A/B tests and support continuous optimisation of journeys.
• Segmentation Application — Apply segmentation, inclusion, exclusion, and suppression rules provided by CRM teams.

What Matters

• Speed, accuracy, and consistency in execution
• Strong attention to detail
• Ability to work across multiple markets and languages
• Structured, reliable delivery within defined frameworks

Skills, Knowledge & Experience

• 2–5 years of experience in CRM, marketing automation, or email marketing
• Hands‑on experience with platforms such as Emarsys, Salesforce, HubSpot, etc.
• Understanding of email marketing best practices and deliverability
• Experience with QA processes, structured testing, and journey deployment
• Fluent in English (additional European languages are a plus)
• Basic HTML/CSS for troubleshooting
• Experience working across multi‑country, multi‑language environments
• Understanding of GDPR and CRM compliance
• Exposure to e‑commerce and personalisation tools