CRM Marketing Manager

OLX; Bellprat; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Annual bonus 15%

Training budget

Health insurance

Autonomy

Hybrid work

Job summary

OLX in Barcelona is seeking a CRM Marketing Manager to own data-driven customer journeys across email, push, and in-product channels. You will experiment with new ideas, optimize conversion, and collaborate with product and marketing to drive growth across OLX categories.

The role requires 4–6 years of marketing experience with hands-on CRM, lifecycle, and retention work, experience in marketplaces, and strong English communication. This is a hybrid position with two office days per week.

Qualifications

• 4 to 6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product.
• Experience with Braze (or equivalent) and working with technology and product teams on implementation projects.
• Data-driven: design tests, read results and explain business impact through analysis.
• Fluent business English to work smoothly with colleagues across several countries.

Responsibilities

• Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
• Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
• Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
• Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
• Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
• Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.

Skills

CRM marketing

Lifecycle marketing

Engagement optimization

A/B testing

Data analysis

AI in CRM

English communication

Cross-functional collaboration

Intrapreneurial mindset

Tools

Braze

Job description

WELCOME TO OLX

We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.

We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.

Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.

Join OLX and see how far you can go.

Join our CRM Marketing team!

We're looking for a CRM Marketing Manager to join our team.

We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories.

Note: This is a hybrid position, requiring you to work from the office approximately twice per week.

What you will be doing:

• Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
• Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
• Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
• Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
• Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
• Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.

What we are looking for:

• 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting.
• Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects.
• Data-driven: design tests, read results and explain business impact through analysis.
• User-centric: turn insights into end-to-end consumer journeys.
• Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity.
• Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis.
• Fluent business English to work smoothly with colleagues across several countries.
• Location: based in Barcelona.

Our benefits:

• Competitive salary and an annual bonus (15%)
• Training and conference budget
• Health insurance (Cigna)
• A high degree of autonomy, as OLX believes in empowering people
• Hybrid work

Diversity, Equity and Inclusion at OLX

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply.

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