Campaign Growth Lead — Hybrid, Barcelona (B2B/B2C)

Xpeer Business Solutions; Barcelona; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

Xpeer is seeking a Campaign Marketing Specialist to join our Marketing Team in a hands-on, cross-functional role. You will plan, launch and optimise campaigns across B2B and B2C audiences, using paid media, email, CRM, landing pages and partnerships to acquire and engage healthcare professionals and organisations.

The role is hybrid in Barcelona (Portal de l'Àngel), with three mandatory office days (Mon-Wed) and two remote days (Thu-Fri).

Qualifications

• 2+ years of experience in Digital Marketing, Campaign Management, Growth Marketing or a related role.
• Experience managing digital marketing campaigns from planning to execution and reporting.
• Experience across different acquisition and engagement channels.
• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads or similar.
• Knowledge of Google Tag Manager, GA4, tracking and campaign measurement.
• Experience with HubSpot or other CRM/marketing automation platforms.
• Understanding of lead generation, conversion optimisation and digital customer journeys.
• Strong understanding of landing pages, websites, SEO and CRO.
• Understanding of HTML/CSS, JavaScript
• Strong analytical, organisational and project management skills.
• Ability to manage several campaigns and stakeholders simultaneously.
• Proactive mindset, autonomy and strong problem-solving skills.
• Confidence using generative AI tools as part of daily marketing workflows.
• Professional proficiency in English and Spanish.
• Authorization to work in Spain.

Responsibilities

• Manage multiple marketing campaigns end-to-end, from brief and planning through launch, optimisation and reporting.
• Develop acquisition, engagement and lead generation strategies across B2B and B2C audiences.
• Plan, launch and optimise campaigns across different channels, including paid media, email, CRM, landing pages, partnerships, organic channels and new acquisition initiatives.
• Manage and optimise audiences, campaign structures, creatives, conversion journeys and performance.
• Configure and QA campaign setups, including forms, landing pages, tracking, consent settings and conversion journeys.
• Work with CRM and marketing automation platforms, including workflows, lists, forms, email campaigns, automation and reporting.
• Work with tools such as Google Tag Manager, GA4 and other analytics and tracking platforms.
• Apply a working knowledge of websites, SEO, CRO, domains, consent management and email/domain reputation.
• Coordinate stakeholders, timelines, dependencies and deliverables across multiple projects.
• Use AI tools to improve campaign creation, analysis, optimisation and marketing workflows.
• Continuously explore new channels, tools, technologies and acquisition opportunities to improve marketing performance and efficiency.

Skills

Digital Marketing

Campaign Management

Growth Marketing

Performance Marketing

Marketing Operations

Lead Generation

CRO

SEO

GA4

HTML/CSS

JavaScript

Google Tag Manager

HubSpot

Tools

Google Tag Manager

GA4

HubSpot

Marketing automation platforms

Job description

Xpeer is seeking a Campaign Marketing Specialist to join our Marketing Team in a hands-on, cross-functional role. You will plan, launch and optimise campaigns across B2B and B2C audiences, using paid media, email, CRM, landing pages and partnerships to acquire and engage healthcare professionals and organisations.

The role is hybrid in Barcelona (Portal de l'Àngel), with three mandatory office days (Mon-Wed) and two remote days (Thu-Fri).