CRM Marketing Manager

OLX Group; Barcelona; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working set-up

Therapy & coaching programs

Speak Up culture and open dialogue

Quarterly engagement surveys

Job summary

OLX Group is seeking a CRM Marketing Manager in Barcelona to lead data-driven CRM initiatives across email, push, and in-product channels. You will design and optimise automated lifecycle journeys for buyers and sellers, collaborating with product teams to scale effective campaigns across OLX categories in a hybrid work setting.

The role requires 4–6 years in marketing with hands-on CRM, lifecycle, and retention experience, plus knowledge of AI-assisted CRM tooling and working in multi-sided

Qualifications

• 4–6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience.
• Experience in classifieds, e-commerce or other multi‑sided marketplaces.
• Location based in Barcelona, Spain.
• Experience using AI in day-to-day CRM work.
• Collaborates with technology and product teams on implementation projects.

Responsibilities

• Deliver CRM messages and campaigns across email, push and in-product channels.
• Design, launch and improve automated lifecycle journeys for sellers and buyers.
• Grow consented, reachable contacts and pass data-quality gaps to CRM leadership.
• Design, run and read tests (in-channel and incrementality) and explain business impact.
• Set weekly priorities with Strategy, Planning and Operations Lead and report results.
• Propose motions for reusable CRM library and shape CRM channel requirements with MarTech.

Skills

CRM

Lifecycle

Engagement

Retention

Marketing automation

Braze

A/B testing

Data analysis

E-commerce

Tools

Braze

Job description

• We’re looking for a CRM Marketing Manager to join our team
• We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories
• Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category’s intake form, so that the category decides what is sent and the centre’s standards decide how well it is built
• Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market
• Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head
• Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category’s markets
• Set weekly priorities with the category’s Strategy, Planning and Operations Lead and report results against the category’s outcomes
• Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team

Benefits

• Range of development programs and resources designed to help you thrive in a way that suits you
• Unlimited therapy and coaching sessions through our BetterUp partnership
• Speak Up (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)
• Quarterly engagement surveys
• Hybrid working set-up (differs for each role)

Fluent business English to work smoothly with colleagues across several countriesData-driven: design tests, read results and explain business impact through analysisBuild and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reportingIntrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguityExperience in classifieds, e-commerce or other multi-sided marketplaces4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplaceLocation: based in BarcelonaUse AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysisExperience with Braze (or equivalent) and with working with technology and product teams on implementation projectsUser-centric: turn insights into end-to-end consumer journeys