Senior Marketing Automation Engineer – CRM, SQL & Data

Trust in SODA; Madrid; Remote; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Remote work from Spain

Madrid office visit once per month

Remote-work allowance €47.20/month

Gym benefit up to €40/month

Unlimited vacation

Job summary

Trust in SODA is seeking a Senior Marketing Automation Engineer to join a small CRM team and enhance campaigns across email, SMS, web push, and app notifications. You will work hands-on with SQL, HTML/CSS, and Selligent, turning data insights into personalized customer journeys.

Lead the design of automated CRM workflows, optimize deliverability, and own data integrations to improve engagement and conversion while collaborating with analytics and marketing colleagues.

Qualifications

• At least 5 years in CRM, marketing automation, or digital campaign management.
• Strong SQL skills with large customer databases and complex segments.
• Good knowledge of HTML/CSS, with experience building responsive email templates.
• Experience with marketing automation platforms; Selligent is a plus.
• Understanding of campaign performance, deliverability, A/B testing, and journey optimization.

Responsibilities

• Design, build, and optimize automated CRM campaigns across multiple channels.
• Develop SQL queries for audience segmentation and data extraction.
• Create responsive HTML/CSS email templates and newsletters.
• Analyze campaign performance, run A/B tests, and improve engagement and conversion.
• Improve deliverability and troubleshoot campaign issues.
• Connect Python-based insights with the CRM platform for data-driven campaigns.
• Optimize data flows and integration of additional data sources into the CRM ecosystem.
• Collaborate with marketing, data, and analytics teams to improve CRM processes.

Skills

CRM marketing

SQL

HTML/CSS

Python integrations

A/B testing

Tools

Selligent

API integrations

Job description

Do you enjoy combining marketing automation, customer data, and technical problem-solving to build smarter, more effective customer journeys? Then this could be your next challenge!

Our client is an established international digital business with around 400 employees, operating in the online lottery and e-commerce space and reaching millions of users through its digital platforms.

As a Senior Marketing Automation Engineer, you will join a small CRM team of three people, where you can combine hands-on campaign management with technical development and process optimization. Working with Selligent, SQL, HTML/CSS, and customer data, you will help improve CRM campaigns across email, SMS, web push, and app notifications.

You will work closely with the data and analytics team to turn insights into personalized customer journeys, improve campaign deliverability, and develop smarter data flows and integrations. This is an opportunity to take ownership, influence the evolution of the CRM strategy, and make a real impact on campaign performance.

Your responsibilities

• Design, build, and optimize automated CRM campaigns across multiple communication channels
• Develop SQL queries for audience segmentation, customer targeting, and data extraction
• Create and optimize responsive HTML/CSS email templates and newsletters
• Analyze campaign performance, run A/B tests, and identify opportunities to improve engagement and conversion
• Improve email deliverability and troubleshoot campaign performance issues
• Connect Python-based analytical insights with the CRM platform to enable more data-driven campaigns
• Optimize database processes, data flows, and automated workflows feeding customer journeys
• Contribute to API integrations and the integration of additional data sources into the CRM ecosystem
• Work closely with marketing, data, and analytics colleagues to continuously improve CRM processes and results

What you bring

• At least 5 years of experience in CRM, marketing automation, or digital campaign management
• Strong SQL skills and experience working with large customer databases and complex audience segments
• Solid knowledge of HTML and CSS, ideally with experience building responsive email templates
• Experience with marketing automation platforms; Selligent experience is a plus
• Understanding of CRM campaign performance, email deliverability, A/B testing, and customer journey optimization
• An analytical mindset and the ability to translate data insights into practical marketing improvements
• Experience with data workflows, system integrations, or API-based integrations

What to expect

• Fully remote working from anywhere in Spain, with just one office visit per month in Madrid
• 25 days of annual leave, plus your birthday off and additional days off on 24 and 31 December, alongside an unlimited-vacation policy
• Flexible workation opportunities abroad
• €47.20 monthly remote-working allowance
• Gym benefit with a company contribution of up to €40 per month
• A high level of autonomy, ownership, and freedom to shape your work
• A collaborative international environment with regular team activities and company events

Ready for your next step?

This is a great opportunity to combine technical CRM expertise with data-driven marketing and automation. You will join a small team where your contribution will be visible, your ideas can shape the CRM strategy, and you can help build better connections between analytics, customer data, and marketing performance.