Senior CRM Manager

Medier Agency; Comunidad Valenciana; On-site; EUR 40,000 - 90,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

A dynamic marketing agency in Valencia seeks experienced CRM professionals to join their team at various levels (from CRM Manager to Head of CRM). The successful candidate will influence customer engagement strategies and develop best-in-class CRM processes across multiple products. Ideal candidates should have at least 3 years of experience in CRM within the iGaming or Betting industries, complemented by strong analytical skills and hands-on experience with leading CRM platforms. The role offers a chance to work in a fast-paced environment with a focus on creative, data-driven results.

Qualifications

• 3+ years of CRM experience within iGaming or Betting.
• Proven track record of managing CRM campaigns end-to-end.
• Strong analytical skills and experience with A/B testing.
• Strong analytical, segmentation, and A/B testing skills.
• Excellent project management and collaboration.
• Fluent in English; additional languages a plus.

Responsibilities

• Define and optimize CRM strategy across all communication channels.
• Own the customer lifecycle and ensure effective customer engagement.
• Plan and execute CRM campaigns focusing on measurable impact.
• Collaborate with content, design, product, analytics teams.
• Monitor and report CRM KPIs: CLV, retention, churn.
• Ensure compliance with data privacy and responsible gaming.

Skills

CRM strategy development

Campaign optimization

Analytical skills

Project management

Fluent in English

Tools

Braze

Optimove

Salesforce

CRM platforms

Job description

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for experienced CRM professionals to join our growing team at different seniority levels — from CRM Manager to CRM Head. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in‑class CRM processes across multiple products.

All the roles are on-site in Valencia.

We will be happy to relocate you!

Key Responsibilities:

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
• Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
• Ensure compliance with data privacy regulations and responsible gaming practices.
• Depending on seniority:
• CRM Manager – execute and optimize campaigns within the defined strategy.
• Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
• Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team.

Requirements:

• 3+ years of CRM experience within iGaming or Betting.
• Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
• Hands‑on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
• Excellent project management, communication, and collaboration skills.
• Fluent in English (additional languages are a plus).
• Proactive, adaptable, and comfortable working in a fast‑paced, international environment.