CRM Lead: Omnichannel Campaigns & Data Insights

Puig; Barcelona; On-site; EUR 45,000 - 70,000; Part time

Benefits offered by this job

Learning opportunities

International career growth

Competitive benefits

Job summary

Puig is looking for a consumer‑obsessed, creative and data‑driven CRM Manager Temporary for its Global CRM Team. The role will own the execution of the CRM roadmap for several brands, ensuring continuity across campaigns, clienteling, reporting and day‑to‑day CRM operations.

You will lead global CRM initiatives, collaborate with Brand and Market teams on omnichannel journeys via email, SMS and WhatsApp, coordinate briefs and data requirements, and deliver actionable insights through dashboards

Qualifications

• 5+ years in Digital Marketing & CRM with customer-centric focus.
• Strong project management and multi-stakeholder coordination.
• Hands-on with ESP/CDP tools; data-driven with analytical skills.
• Excellent communication in English; cross-functional collaboration.
• Spanish language is a plus.

Responsibilities

• Lead CRM roadmap for brand portfolio with timelines and measurable outcomes.
• Serve as senior CRM contact for Brand/Market teams; align dependencies and decisions.
• Plan and optimize omnichannel clienteling campaigns via email, SMS, WhatsApp.
• Coordinate briefs, audiences, data needs, testing, deployment and post‑campaign analysis.
• Oversee day-to-day CRM contributions to clienteling, governance and partner coordination.
• Monitor CRM trends and provide actionable insights; support Looker dashboards.
• Scale CRM processes with documentation and training across brands and markets.

Skills

CRM management

Digital marketing

Project management

Data analysis

Stakeholder management

Cross-functional collaboration

English communication

Bloomreach

SMS & WhatsApp campaigns

Clienteling

Tools

ESP

CDP

Looker

Job description

Puig is looking for a consumer‑obsessed, creative and data‑driven CRM Manager Temporary for its Global CRM Team. The role will own the execution of the CRM roadmap for several brands, ensuring continuity across campaigns, clienteling, reporting and day‑to‑day CRM operations.

You will lead global CRM initiatives, collaborate with Brand and Market teams on omnichannel journeys via email, SMS and WhatsApp, coordinate briefs and data requirements, and deliver actionable insights through dashboards