Global CRM Manager: Omnichannel Growth & Insights

Puig; Barcelona; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Entrepreneurial culture

Learning & development opportunities

International company with growth

Competitive compensation & benefits

Job summary

Puig seeks a consumer-obsessed, data-driven CRM Manager Temporary to lead the CRM roadmap across brands. You will translate priorities into scalable journeys, drive clienteling campaigns, and collaborate across Brand, Market, Technology and Retail teams.

You will manage data requirements, analytics, and reporting to improve acquisition, engagement, retention and lifetime value, while ensuring governance and knowledge sharing across the organization.

Qualifications

• 5+ years of experience in Digital Marketing & CRM.
• Clear customer-centric vision & strong project management skills.
• Hands-on experience with digital marketing tools, esp. Bloomreach.
• Analytical skills to extract actionable insights from data.
• Cross-functional collaboration with multiple teams and remote offices.
• Excellent written and verbal communication; storytelling abilities.
• Fluent English; Spanish would be a plus.

Responsibilities

• Lead the CRM roadmap from a Global standpoint with clear milestones and measurable outcomes.
• Act as the senior CRM contact for Brand and Market teams, ensuring progress visibility.
• Partner on clienteling initiatives to plan and optimize omnichannel campaigns across email, SMS, and WhatsApp.
• Coordinate campaign briefs, audiences, data requirements, testing, approvals, and post-campaign analysis.
• Own day-to-day CRM contributions to clienteling initiatives, including governance and partner coordination.
• Track CRM trends and deliver insights and recommendations for innovations.
• Deliver clear reporting on campaigns and support Looker dashboards when needed.
• Drive scalable CRM processes, documentation, and knowledge sharing across brands.

Skills

Customer-centric vision

Project management

Analytical skills

Cross-functional collaboration

Storytelling

Communication skills

Fluent English

Tools

Bloomreach

ESP

CDP

Job description

Puig seeks a consumer-obsessed, data-driven CRM Manager Temporary to lead the CRM roadmap across brands. You will translate priorities into scalable journeys, drive clienteling campaigns, and collaborate across Brand, Market, Technology and Retail teams.

You will manage data requirements, analytics, and reporting to improve acquisition, engagement, retention and lifetime value, while ensuring governance and knowledge sharing across the organization.