CRM Manager - Temporary

PUIG Deutschland GmbH; Cataluña; Presencial; EUR 55.000 - 85.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

International company

Learning opportunities

Competitive compensation & benefits

Descripción de la vacante

Puig is seeking a consumer-obsessed, creative and data-driven CRM Manager Temporary to own the CRM roadmap for multiple brands. You will drive omnichannel journeys, clienteling efforts and campaign governance across Brand and Market teams, delivering measurable activations and insights.

You will partner with Technology, Data and Retail teams to ensure scalable CRM operations, dashboards and reporting that strengthen acquisition, engagement and customer lifetime value.

Formación

• 5+ years in Digital Marketing & CRM
• Experience with CRM tools and data-driven campaigns
• Strong analytical and reporting capabilities
• Fluent English; Spanish could be advantageous
• Excellent cross-functional collaboration and project management

Responsabilidades

• Lead global CRM roadmap for brand portfolio; translate priorities into initiatives and milestones
• Be the senior CRM contact for Brand and Market teams; align stakeholders
• Plan and optimize omnichannel clienteling campaigns via email, SMS, WhatsApp
• Coordinate campaign briefs, audiences, data needs, testing, deployment and post-campaign analysis
• Oversee day-to-day CRM contributions to clienteling including governance and partner coordination
• Track CRM trends and deliver insights to drive innovation
• Provide reporting and Looker dashboard support for visibility
• Scale CRM processes and best practices across brands and markets

Conocimientos

CRM strategy

Project management

Bloomreach

Data analysis

Cross-functional

Communication

English

Spanish advantageous

Herramientas

Bloomreach

ESP/CDP

Descripción del empleo

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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

PUIG is looking for a consumer-obsessed, creative and data-driven CRM Manager Temporary for its Global CRM Team. The role will own the execution of the CRM roadmap for several brands of the Puig portfolio, ensuring continuity across strategic initiatives, campaigns, clienteling, reporting and day-to-day CRM operations. Working across Brand, Market, Technology, Data, Retail, Consumer Service and agency teams, this person will translate agreed priorities into scalable consumer journeys, clear business requirements and measurable CRM activations. The objective is to strengthen acquisition, engagement, retention, loyalty and consumer lifetime value through relevant omnichannel experiences.

What you'll get to do

KEY RESPONSIBILITIES

• Leading, from the Global standpoint, the CRM roadmap for the assigned brand portfolio, translating priorities into initiatives, timelines, deliverables and measurable outcomes.
• Acting as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions, and driving stakeholder alignment across workstreams.
• Partnering with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp channels.
• Coordinating campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis, protecting service levels and resolving operational blockers.
• Owning the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up.
• Tracking and sharing CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns
• Monitoring consumer and campaign performance, delivering clear reporting, actionable insights and recommendations, while coordinating quarterly CRM visibility reporting and Looker dashboard support when required.
• Driving consistent CRM processes, documentation, training and knowledge sharing, scaling successful journeys and best practices across brands and markets.

We’d love to meet you if you have

QUALIFICATIONS AND SKILLS

• 5+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industry
• Clear customer-centric vision & excellent project management skills. Process-focused approach to effectively execute multiple responsibilities and deliverables.
• Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage)
• Analytical skills. Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategies
• Cross-functional collaboration. Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organization
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
• Strong presentation-building, storytelling capabilities and excellent communication skills, both written & verbal
• Fluent English is essential (Spanish would be a big advantage)

WHAT YOU’LL LOVE ABOUT US

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

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