CRM Manager - Temporary

Puig; Barcelona; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Entrepreneurial culture

Learning & development opportunities

International company with growth

Competitive compensation & benefits

Job summary

Puig seeks a consumer-obsessed, data-driven CRM Manager Temporary to lead the CRM roadmap across brands. You will translate priorities into scalable journeys, drive clienteling campaigns, and collaborate across Brand, Market, Technology and Retail teams.

You will manage data requirements, analytics, and reporting to improve acquisition, engagement, retention and lifetime value, while ensuring governance and knowledge sharing across the organization.

Qualifications

• 5+ years of experience in Digital Marketing & CRM.
• Clear customer-centric vision & strong project management skills.
• Hands-on experience with digital marketing tools, esp. Bloomreach.
• Analytical skills to extract actionable insights from data.
• Cross-functional collaboration with multiple teams and remote offices.
• Excellent written and verbal communication; storytelling abilities.
• Fluent English; Spanish would be a plus.

Responsibilities

• Lead the CRM roadmap from a Global standpoint with clear milestones and measurable outcomes.
• Act as the senior CRM contact for Brand and Market teams, ensuring progress visibility.
• Partner on clienteling initiatives to plan and optimize omnichannel campaigns across email, SMS, and WhatsApp.
• Coordinate campaign briefs, audiences, data requirements, testing, approvals, and post-campaign analysis.
• Own day-to-day CRM contributions to clienteling initiatives, including governance and partner coordination.
• Track CRM trends and deliver insights and recommendations for innovations.
• Deliver clear reporting on campaigns and support Looker dashboards when needed.
• Drive scalable CRM processes, documentation, and knowledge sharing across brands.

Skills

Customer-centric vision

Project management

Analytical skills

Cross-functional collaboration

Storytelling

Communication skills

Fluent English

Tools

Bloomreach

ESP

CDP

Job description

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

Job description:

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

PUIG is looking for a consumer-obsessed, creative and data-driven CRM Manager Temporary for its Global CRM Team. The role will own the execution of the CRM roadmap for several brands of the Puig portfolio, ensuring continuity across strategic initiatives, campaigns, clienteling, reporting and day-to-day CRM operations. Working across Brand, Market, Technology, Data, Retail, Consumer Service and agency teams, this person will translate agreed priorities into scalable consumer journeys, clear business requirements and measurable CRM activations. The objective is to strengthen acquisition, engagement, retention, loyalty and consumer lifetime value through relevant omnichannel experiences.

What you'll get to do

KEY RESPONSIBILITIES

• Leading, from the Global standpoint, the CRM roadmap for the assigned brand portfolio, translating priorities into initiatives, timelines, deliverables and measurable outcomes.
• Acting as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions, and driving stakeholder alignment across workstreams.
• Partnering with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp channels.
• Coordinating campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis, protecting service levels and resolving operational blockers.
• Owning the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up.
• Tracking and sharing CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns
• Monitoring consumer and campaign performance, delivering clear reporting, actionable insights and recommendations, while coordinating quarterly CRM visibility reporting and Looker dashboard support when required.
• Driving consistent CRM processes, documentation, training and knowledge sharing, scaling successful journeys and best practices across brands and markets.

We'd love to meet you if you have

QUALIFICATIONS AND SKILLS

• 5+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industry
• Clear customer-centric vision & excellent project management skills. Process-focused approach to effectively execute multiple responsibilities and deliverables.
• Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage)
• Analytical skills. Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategies
• Cross-functional collaboration. Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organization
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
• Strong presentation-building, storytelling capabilities and excellent communication skills, both written & verbal
• Fluent English is essential (Spanish would be a big advantage)

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

WHAT YOU’LL LOVE ABOUT US

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package