Global CRM Lead: Omnichannel Campaigns & Lifecycle

PUIG Deutschland GmbH; Cataluña; Presencial; EUR 55.000 - 85.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

International company

Learning opportunities

Competitive compensation & benefits

Descripción de la vacante

Puig is seeking a consumer-obsessed, creative and data-driven CRM Manager Temporary to own the CRM roadmap for multiple brands. You will drive omnichannel journeys, clienteling efforts and campaign governance across Brand and Market teams, delivering measurable activations and insights.

You will partner with Technology, Data and Retail teams to ensure scalable CRM operations, dashboards and reporting that strengthen acquisition, engagement and customer lifetime value.

Formación

• 5+ years in Digital Marketing & CRM
• Experience with CRM tools and data-driven campaigns
• Strong analytical and reporting capabilities
• Fluent English; Spanish could be advantageous
• Excellent cross-functional collaboration and project management

Responsabilidades

• Lead global CRM roadmap for brand portfolio; translate priorities into initiatives and milestones
• Be the senior CRM contact for Brand and Market teams; align stakeholders
• Plan and optimize omnichannel clienteling campaigns via email, SMS, WhatsApp
• Coordinate campaign briefs, audiences, data needs, testing, deployment and post-campaign analysis
• Oversee day-to-day CRM contributions to clienteling including governance and partner coordination
• Track CRM trends and deliver insights to drive innovation
• Provide reporting and Looker dashboard support for visibility
• Scale CRM processes and best practices across brands and markets

Conocimientos

CRM strategy

Project management

Bloomreach

Data analysis

Cross-functional

Communication

English

Spanish advantageous

Herramientas

Bloomreach

ESP/CDP

Descripción del empleo

Puig is seeking a consumer-obsessed, creative and data-driven CRM Manager Temporary to own the CRM roadmap for multiple brands. You will drive omnichannel journeys, clienteling efforts and campaign governance across Brand and Market teams, delivering measurable activations and insights.

You will partner with Technology, Data and Retail teams to ensure scalable CRM operations, dashboards and reporting that strengthen acquisition, engagement and customer lifetime value.