CRM Growth Lead — Lifecycle & Data-Driven (Madrid, Hybrid)

Fever; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

40% discount on Fever events

Health insurance

Gympass

Free food and drinks at the office

Home office friendly

Payflow salary advance

Flexible remuneration

English and Spanish lessons

Descripción de la vacante

Fever, based in Madrid, is hiring a CRM leader to own the end-to-end lifecycle marketing strategy across email, push, and in-app channels. Lead a team of CRM experts, shape processes, and collaborate with Product and Data teams to drive engagement, retention, and revenue.

You will oversee technical quality of campaigns, drive segmentation and personalization, and ensure scalable CRM infrastructure while partnering with cross-functional squads in a fast-paced, international environment.

Formación

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.
• Previous experience leading, managing, or coordinating a CRM team.
• Deep hands-on expertise with Salesforce Marketing Cloud.
• Experience working with ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.
• Proficiency in HTML and reviewing technical campaign implementations.
• Strong experience with segmentation, personalization, lifecycle marketing, and CRM automation.
• Advanced understanding of A/B testing methodologies, dynamic content, and campaign optimization.
• Strong analytical mindset with the ability to transform data into actionable business insights.

Responsabilidades

• Own end-to-end CRM strategy across email, push, and in-app messaging.
• Define and evolve the CRM playbook to scale the function.
• Translate learnings into actionable improvements and collaborate with other squads.
• Ensure CRM initiatives contribute to engagement, retention, and revenue growth.
• Lead and develop a team of CRM specialists with clear ownership.
• Define team priorities and ensure high-quality, efficient project delivery.
• Establish QA processes and operational standards across CRM activities.
• Monitor audience overlaps and campaign conflicts to optimize frequency.
• Partner with Product and Data teams to improve CRM capabilities and integrations.
• Drive best practices in automation, segmentation, personalization, and campaign execution.
• Review CRM performance reports and advocate data-driven decisions.
• Promote experimentation and continuous improvement across the team.
• Leverage behavioral and transactional data to inform strategy.
• Establish benchmarks and measurable CRM initiatives.

Conocimientos

CRM leadership

Lifecycle marketing

Digital marketing

Team leadership

Salesforce Marketing Cloud

Email, push, in-app

HTML

Segmentation

A/B testing

Data-driven

Herramientas

Salesforce Marketing Cloud

Mailchimp

SendGrid

Braze

HTML

Descripción del empleo

Fever, based in Madrid, is hiring a CRM leader to own the end-to-end lifecycle marketing strategy across email, push, and in-app channels. Lead a team of CRM experts, shape processes, and collaborate with Product and Data teams to drive engagement, retention, and revenue.

You will oversee technical quality of campaigns, drive segmentation and personalization, and ensure scalable CRM infrastructure while partnering with cross-functional squads in a fast-paced, international environment.