CRM Graduate Program

EBRO; Barcelona; On-site; EUR 22,000 - 30,000; Full time

Benefits offered by this job

Graduate program

Mentorship

OEM exposure

Job summary

EBRO is seeking a highly motivated recent graduate for our CRM and Data Analytics track. You will support the day-to-day administration of EBRO's CRM platform, assist in designing customer journeys, and help implement campaigns across email, SMS, and other digital channels.

Fluency in English and Spanish is required. The role offers mentorship, structured development, and exposure to OEM automotive operations, with opportunities to take increasing ownership over CRM analyses and improvement

Qualifications

• University degree in Business Administration, Marketing, Economics, Data Analytics, Information Systems, Engineering, or related field.
• Recent graduate or candidate with internships or entry-level CRM-related experience.
• Knowledge of data analysis, spreadsheets, reports, and KPIs.
• Interest in CRM platforms and marketing automation tools is a plus.
• Fluent in English and Spanish; Catalan is an advantage.

Responsibilities

• Support day-to-day administration and improvement of the EBRO CRM platform and data processes.
• Assist with creation, segmentation, testing, and execution of CRM campaigns across channels.
• Help design and maintain customer journeys covering lead nurturing, onboarding, service, retention, and loyalty.
• Monitor campaign performance using KPIs like delivery rate, open rate, CTR, conversion, lead time, retention, and opt-out rate.
• Prepare regular reports and dashboards translating data into insights and actions.
• Support data quality activities including deduplication, validation, consent management, and corrections.
• Collaborate with Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network to capture requirements.

Skills

Analytical skills

Excellent communication

Structured and organized

Proactive and collaborative

Learning agility

Problem solving

Education

Bachelor or Master degree in relevant field

Tools

Microsoft Excel

PowerPoint

Salesforce

Microsoft Dynamics 365

HubSpot

Job description

Key Responsibilities:

• Support the day-to-day administration and continuous improvement of the EBRO CRM platform and related customer data processes.


• Assist with the creation, segmentation, testing, and execution of CRM campaigns across email, SMS, and other digital channels.


• Help design and maintain customer journeys covering lead nurturing, vehicle purchase, onboarding, service, retention, and loyalty.


• Monitor campaign and CRM performance using KPIs such as delivery rate, open rate, click-through rate, conversion rate, lead response time, retention, and opt-out rate.


• Prepare regular reports and dashboards that translate customer and campaign data into clear insights and recommended actions.


• Support data quality activities, including deduplication, validation, consent management, and the correction of incomplete or inaccurate customer records.


• Collaborate with Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network teams to capture business requirements and improve CRM adoption.


• Assist in documenting CRM processes, campaign workflows, data definitions, and user guidelines to ensure consistent ways of working.


• Support user acceptance testing for CRM enhancements, integrations, automated workflows, and new digital capabilities, recording issues and validating fixes.


• Help identify opportunities to automate repetitive tasks, improve lead management, personalize communications, and strengthen the overall customer experience.


• Research CRM, customer experience, and automotive mobility trends, sharing relevant benchmarks and practical ideas with the team.


• Ensure CRM activities comply with company policies, data governance standards, and applicable data privacy requirements, including GDPR and customer consent rules.


• Participate in training and development activities, taking increasing ownership of CRM analyses, campaigns, and improvement projects over time.

Qualifications and Personal Skills:

• University degree in Business Administration, Marketing, Economics, Data Analytics, Information Systems, Engineering, or a related field.


• Recent graduate or candidate with relevant experience, including internships, academic projects, or entry-level roles involving CRM, marketing, customer experience, or data analysis.


• Strong analytical skills and confidence working with data, spreadsheets, reports, and performance indicators; knowledge of Microsoft Excel and PowerPoint is expected.


• Interest in CRM platforms and marketing automation tools; experience with systems such as Salesforce, Microsoft Dynamics 365, HubSpot, or similar solutions is an advantage.


• Basic understanding of customer segmentation, digital campaigns, customer journeys, databases, and data privacy principles, including GDPR and consent management.


• Excellent written and verbal communication skills in English and Spanish; Catalan or other European languages are an advantage.


• Customer-focused mindset with curiosity about customer behavior, automotive mobility, and the use of technology to improve customer experience.


• Structured, detail-oriented, and organized approach, with the ability to manage priorities, meet deadlines, and maintain high standards of data accuracy.


• Proactive and collaborative working style, with the confidence to ask questions, contribute ideas, and work effectively across Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network teams.


• Strong learning agility, problem-solving ability, adaptability, and willingness to take increasing ownership in a fast-evolving environment.

Candidate Profile:

• Recently graduated with a Bachelor’s or Master’s degree (Engineering, Business Administration, Automotive Engineering, or related fields).


• Degree obtained within the last three years, in order to comply with the requirements for a Graduate / Training Contract under Spanish labor regulations.


• Strong analytical and problem-solving skills.


• Interest in the automotive industry and after-sales operations.


• Excellent communication and teamwork abilities.


• Spanish and advanced level of English. Additional languages will be considered a plus.


• Proficiency in Microsoft Office (Excel, PowerPoint).

What We Offer:

• Structured Graduate Development Program.


• Exposure to OEM automotive operations.


• Mentorship and professional training.


• Opportunity to develop your career within a growing automotive company.