Jobs in Bremen, United States

Founding Product Marketing Lead | Climate-Tech App | Remote (Europe-based)

We’re partnering with a fast-growing climate-tech startup on a mission to make climate action part of everyday life.

Their consumer app has already attracted tens of thousands of users globally and they’re just getting started.

With founders that have previously scaled 2x unicorns and now with €4m in fudning, they are hiring a Founding Product Marketing Lead to own positioning, craft the narrative, and turn user insight into product and go-to-market strategy.

To make climate action simple, social, and measurable.

You’ll connect the dots between audience insight, product, and storytelling defining how the company communicates value, launches new features, and drives engagement that lasts.

• Define the story that connects product value to user needs.
• Shape messaging that resonates across audiences and moments in the journey.

• Define and continuously refine the ideal customer profile (ICP) and key audience segments through data, research, and direct user conversations.
• Identify motivations, triggers, and barriers that drive behaviour across each stage of the journey from free to paid.
• Use these insights to inform both product decisions and go-to-market strategy.

• Plan and execute launches for new features, creator campaigns, and in-app initiatives.
• Build GTM frameworks that tie product releases to audience needs and growth goals.
• Create assets, positioning, and activation plans that help the product land clearly with users.

• Own US-specific messaging, positioning, and value propositions
• Shape localisation for onboarding, paywalls, activation flows
• Identify US-specific jobs-to-be-done, motivations, barriers
• Partner with growth to test US channel + creative angles

• Build tight, iterative insight loops with users
• Validate hypotheses through fast, scrappy experiments
• Translate qualitative + quantitative signals into roadmap influence
• Shape early value narrative before PMF is fully achieved

• Partner closely with product to align on roadmap priorities and identify new opportunities for engagement and monetisation.
• Collaborate with growth and data teams to analyse AARR metrics and design experiments that improve user activation, retention, and contribution.
• Ensure learnings from every test feed back into product, messaging, and user experience.

• Test messaging, creative, and onboarding experiences to uncover what drives conversion.
• Track performance, analyse outcomes, and translate learnings into playbooks for scale.
• Help build a data-informed, audience-obsessed marketing culture from the ground up.

• You’ve joined a business pre product market fit and played a central role in shaping the early positioning, messaging, and user value narrative.
• You’ve driven GTM strategy for the US market – including US ICP definition, value proposition refinement, onboarding optimisation, and channel / User funnel experiments.
• You’ve worked in a consumer mobile app environment , ideally subscription or habit-building apps (wellness, lifestyle, health, creator tools, community, etc.).
• You’ve owned positioning and messaging end to end for new products, features, or experiments, not just campaigns.
• Hands‑on with early GTM motions – running tests, measuring impact, iterating fast, and influencing product decisions through data and insight.
• Strong audience insight experience – you know how to define ICPs, segment users, run scrappy research, map jobs‑to‑be‑done, and turn insight into product and communication decisions.
• You understand activation, adoption, retention, and revenue levers deeply and have run live experiments to improve them.
• You’re confident with data – using analytics dashboards, funnel tools, and cohort analysis to identify drop‑offs and validate hypotheses.

• User‑obsessed and hypothesis‑driven.
• Scrappy, collaborative, and energised by ambiguity.
• Clear communicator who can simplify product value into language users actually respond to.
• Not precious about hierarchy – you’re hands‑on and comfortable building from zero.

• Experience scaling wellness, habit‑building, self‑improvement, creator, or community apps.
• Experience owning US onboarding experiments (messaging, flows, value prop tuning).
• Worked closely with product and growth teams in a 0→1 or 1→10 stage.

You’ll be the first in the function, setting the foundation for how this company grows.

Your work will shape the product narrative, define frameworks, and influence how millions engage with climate action.

Location: Fully remote (germany-based preferred)