Strategic Marketing Professional EMEA (m/w/d)

AGCO; Deutschland; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading agricultural technology company in Germany is seeking a Strategic Marketing Professional to drive product adoption and revenue growth across EMEA. This role involves developing go-to-market strategies, conducting competitive analysis, and managing product launches. The ideal candidate has over 5 years of product marketing experience and a strong understanding of the agricultural market. A hybrid working model is offered with extensive career opportunities and benefits including a company pension plan.

Leistungen

Company pension plan

Flexible working hours

Personal and professional development opportunities

Employee discounts

Charging stations for electric vehicles

Qualifikationen

• 5+ years of experience in product marketing or related roles.
• Proven experience with go-to-market planning and competitive analysis.
• Strong business acumen and ability to translate features into customer value.

Aufgaben

• Develop and implement go-to-market strategies for products.
• Conduct market research and analyze competitors.
• Track and measure product marketing performance against KPIs.

Kenntnisse

Product marketing

Market research

Cross-functional collaboration

Strategic thinking

Excellent communication skills

Ausbildung

Bachelor’s degree in Marketing or related field

Master’s or MBA preferred

Jobbeschreibung

Strategic Marketing Professional EMEA (m/w/d)

Location: DE FR GB IT RO ES IE NL

Brand: PTx

Workplace Type: Hybrid/Remote

We believe in the power of farmers and agriculture – and that reliable, easy‑to‑use precision technology is essential for success in farming. That’s why PTx is committed to developing and delivering hardware, software, and cloud‑based platforms for precision agriculture, tailored to the needs of farmers around the world. In doing so, PTx makes a significant contribution to producing healthy food sustainably. Would you like to be part of this journey? Then join our team!

The Strategic Marketing Professional is responsible for developing and executing PTx GTM plans that drive product adoption, revenue growth, and market differentiation across EMEA.

This role serves as the key link between R&D, Sales, and Marketing, ensuring that product positioning, messaging, and go‑to‑market strategies are aligned with business objectives and EMEA customer needs.

Key Responsibilities

• Develop and implement go‑to‑market strategies for new and existing products.
• Define and articulate product positioning, value propositions, and messaging tailored to target markets.
• Conduct market research, analyze competitors, and monitor industry trends to inform product strategies.
• Creates sales enablement tools such as product presentations, brochures, training materials, and competitive battle cards.
• Partner with R&D teams to align product roadmap with customer needs and market opportunities.
• Manage product launches, including campaign planning, pricing strategy, and communication activities.
• Support demand generation efforts by collaborating with Marketing on content, campaigns, and events.
• Track, measure, and report product marketing performance against KPIs such as adoption, revenue, and market share.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Agronomy, or related field (Master’s or MBA preferred).
• 5+ years of experience in product marketing, product management, or related roles.
• Proven experience with go‑to‑market planning, market research, and competitive analysis.
• Strong business acumen and ability to translate technical features into customer value.
• Excellent written and verbal communication skills in English. Additional languages such as German, French, Spanish, or Italian are a plus.
• Strategic Thinking & Analytical Skills: Ability to interpret market data and translate insights into actionable strategies.
• Technical & Industry Knowledge: EMEA Agricultural market knowledge with regional business practices and sector‑specific trends.
• Cross‑Cultural & Cross‑Functional Collaboration: Exceptional interpersonal and communication skills to work effectively across diverse markets, languages, and functions, with the ability to influence stakeholders and drive alignment.
• Customer & Market Orientation: Strong focus on delivering solutions that meet customer needs and create market differentiation.
• Results‑Driven & Adaptable: Proactive and resilient in navigating dynamic and evolving markets.

Benefits

• Extensive career opportunities with a varied and innovative range of tasks and long‑term prospects.
• Exciting projects tackled by creative teams with strong team spirit.
• Company pension plan.
• Workplace health management with numerous health initiatives and joint participation in regional sports events.
• Work‑life balance through flexible working hours and remote working.
• Personal and professional development through diverse training and development opportunities.
• Discounted meals and beverages as well as additional employee discounts.
• Charging stations for electric vehicles.

We value inclusion and recognize the innovative strength that a diverse workforce brings to our farmers. Our goal is to build a team that combines a wide range of experiences, backgrounds, cultures, and perspectives.

Be part of our team as we shape the agriculture of tomorrow – apply now!