(Junior) Content Creator (f/m/d)

Upway; Düsseldorf; Vor Ort; EUR 42.000 - 65.000; Vollzeit

Benefits dieser Stelle

Corporate benefits program

Phone allowance

Deutsche Bahn ticket

Regular team offsites

Equity participation

Zusammenfassung

A leading e-bike marketplace in Düsseldorf is seeking a Social & Content Associate to enhance brand awareness through effective content creation. This role involves managing social media, crafting email campaigns, and optimizing web content for SEO. Candidates should have 1-2 years of experience with a strong grasp on social media trends and possess excellent writing skills in German. The position offers a dynamic work environment, competitive salary, and unique benefits that foster growth and innovation.

Qualifikationen

• 1-2 years of experience in content creation or a related role.
• Native-level fluency in German and excellent command of English.
• Ability to create engaging content for various platforms.
• Creativity and experience designing visuals with Canva or Figma, plus basic video editing.
• Experience with email marketing platforms such as Mailchimp or Klaviyo.
• Self-motivated and thrives in a fast-paced startup environment.
• Native-level German and excellent English.
• Interest in bicycles/e-bikes is a plus.

Aufgaben

• Manage social media content calendar and engagement.
• Create email campaigns to boost customer loyalty.
• Optimize website content for SEO performance.
• Implement marketing campaigns and enhance user experience.
• Monitor and engage with the community, responding to comments and messages to build a loyal audience.
• Track and analyse social media performance metrics to refine strategies and optimise growth.
• Create compelling email campaigns that resonate with our audience, drive engagement, and boost customer loyalty.
• Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines.
• Monitor and analyse email performance, applying insights to improve open rates, click-throughs, and conversions.
• Edit and optimise website content, ensuring it aligns with SEO best practices to improve rankings and visibility.
• Create engaging blog articles designed to drive organic traffic and support keyword strategies.
• Develop optimised descriptions for new product collections and categories to enhance discoverability.
• Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking.
• Monitor the performance of SEO-driven content and recommend adjustments for continuous improvement.
• Implement and bring to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand.
• Collaborate on the development and integration of website animations to enhance user experience and drive engagement.

Kenntnisse

Content creation

Social media management

Email marketing

SEO best practices

Visual design

Video editing

Analytics

Bilingual English/German

Tools

Figma

Canva

Mailchimp

Klaviyo

Jobbeschreibung

Upway Düsseldorf, North Rhine-Westphalia, Germany

Department: Marketing

Location: Düsseldorf

Description

At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just three years, we’ve brought more than 50,000 e-bikes back to life and we are just getting started. Our mission is to make electric mobility accessible to everyone. By sourcing and professionally refurbishing the best e-bikes on the market, combining premium quality, affordability, and sustainability, we have established Germany as our core market.

About Upway

As Upway’s Social & Content Associate, you’ll play a pivotal role in crafting engaging, customer‑centric content that boosts brand awareness and drives our mission of sustainable mobility. From crafting catchy social media captions to producing impactful blogs, videos, and newsletters, you’ll bring our brand to life across platforms.

Your Mission

• Social Media Management:
  • Own the social media content calendar, planning and scheduling posts across platforms like Instagram, Facebook and TikTok.
  • Create visually compelling and on‑brand posts.
  • Develop content that drives engagement, increases brand awareness, and attracts new followers.
  • Stay ahead of trends and adapt strategies to leverage emerging opportunities.
  • Monitor and engage with the community, responding to comments and messages to build a loyal audience.
  • Track and analyse social media performance metrics to refine strategies and optimise growth.
• CRM and Email Marketing:
  • Create compelling email campaigns that resonate with our audience, drive engagement, and boost customer loyalty.
  • Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines.
  • Monitor and analyse email performance, applying insights to improve open rates, click‑throughs, and conversions.
• SEO Optimization:
  • Edit and optimise website content, ensuring it aligns with SEO best practices to improve rankings and visibility.
  • Create engaging blog articles designed to drive organic traffic and support keyword strategies.
  • Develop optimised descriptions for new product collections and categories to enhance discoverability.
  • Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking.
  • Monitor the performance of SEO‑driven content and recommend adjustments for continuous improvement.
• Campaign & Website Activation
  • Implement and bring to life marketing campaigns, including sales promotions and calendar‑based initiatives, ensuring all content is engaging, creative, and on‑brand.
  • Collaborate on the development and integration of website animations to enhance user experience and drive engagement.

What We’re Looking For

• Experience: 1–2 years in content creation, copywriting, or a related role with strong knowledge of social media platforms and current trends.
• Writing Skills: Passionate storyteller with excellent writing and editing skills in German.
• Creativity: Skilled in designing engaging visual content using tools like Figma or Canva, with basic video editing as a plus.
• Email Marketing: Experienced with platforms such as Mailchimp or Klaviyo.
• Work Style: Self‑motivated and eager to thrive in a fast‑paced startup environment.
• Languages: Native‑level fluency in German and excellent command of English.
• Interest: A genuine passion for bicycles and e‑bikes is a significant advantage.

Benefits

• Impact & Ownership: High‑impact role in our largest market, with full strategic and operational responsibility.
• Purpose‑Driven Mission: Be part of reshaping mobility through sustainability and innovation.
• Dynamic Environment: Thrive in a fast‑paced startup setting with significant growth potential.
• Competitive Package: Attractive salary plus equity participation.
• Perks & Benefits: Corporate benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites.
• Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

Ready to Ride?

• Apply now via our platform. Feel free to include links to past campaigns, growth results, or anything you’re proud of. Don’t meet 100% of the criteria? That’s okay. If you’re excited about the role and our mission, we’d still love to hear from you.

Diversity at Upway

We believe diverse teams build better companies. We encourage applications from people of all backgrounds, identities, and experiences. If you see yourself in this role – even if you don’t meet every point – please reach out.

Let’s make e‑bikes the new normal. Join Upway.