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Senior Strategic Brand Manager Lillet (m/f/d)

Pernod Ricard

Köln

Hybrid

EUR 70.000 - 90.000

Vollzeit

Vor 30+ Tagen

Zusammenfassung

Ein führendes Getränkeunternehmen in Köln sucht einen Senior Strategic Brand Manager für Lillet. Diese Position erfordert umfassende Erfahrung im Markenmanagement, einschließlich strategischer Planung und Teamführung. Die Bewerber sollten über starke Führungskompetenzen und analytische Fähigkeiten verfügen und bereit sein, innovative Markenstrategien für den deutschen Markt zu entwickeln. Flexible Arbeitsmodelle und persönliche Entwicklungsmöglichkeiten werden angeboten.

Leistungen

Smart Working

Firmenevents

Urban Sports Club Mitgliedschaft

30 Urlaubstage

Subventionierte Altersvorsorge

Übernahme von Umzugskosten

Qualifikationen

5-6+ Jahre Erfahrung im Marken- oder Produktmanagement.
Selbststarter mit starken Führungsqualitäten.
Erfahrung in der Innovationsarbeit und Produkteinführungen.

Aufgaben

Eigenverantwortliche Markenführung für Lillet.
Entwicklung und Implementierung von Markenstrategien.
Führen und Entwickeln eines Teams.

Kenntnisse

Führungs- und Coachingfähigkeiten

Analytische Fähigkeiten

Interpersonelle Fähigkeiten

Kommunikationsstärke

Ergebnisse orientiert

Ausbildung

Hochschulabschluss in Wirtschaft oder Marketing

Tools

Budgetmanagement

Marketing-Software

Senior Strategic Brand Manager Lillet (m/f/d)

Join to apply for the Senior Strategic Brand Manager Lillet (m/f/d) role at Pernod Ricard

Senior Strategic Brand Manager Lillet (m/f/d)

Join to apply for the Senior Strategic Brand Manager Lillet (m/f/d) role at Pernod Ricard

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The position is based in Cologne, Germany and you will report to the Head of Brand Management and assume the functional leadership for two Brand Managers.

You will closely collaborate with the local operations and commercial team and international brand team, acting as a true team player. Senior Strategic Brand Manager Lillet (m/f/d) will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; build brand equity and drive brand performance through long term profitable growth.

These are your tasks

You own the Brand Management for Lillet, the Nr. 1 brand at Pernod Ricard Deutschland
You lead and develop the annual brand strategy & roadmap against key portfolio initiatives, manage brand P&L, manage Advertising & Promotion budget for the brand, and adhere to clear KPIs, ensuring marketing spend efficiency and adherence to investment allocation with Matrix
You are responsible for the development, implementation & evaluation of breakthrough brand content and activities for the German market, including media campaigns, experience, and cooperations
You actively support the Collaborative Business Planning Operating Model (Rolling Forecast, S&OP) by aligning marketing activities with forecast, future plans, and volumes for new products, outlining expected brand growth, defining risk and opportunities
You are responsible for positioning and further development of the product portfolio in cooperation with the Head of Brand Management and Brand Owner and Local Innovation Manager
You fuel the innovation pipeline for Lillet; lead the execution of product launches/relaunches for the German market (including business case, pricing, article creation, follow up with logistic, finance, and sales)
You lead and manage agencies, external partners, and cross-functional teams, coordinating projects with all relevant stakeholders
You will lead a team of 2 and be responsible for talent coaching and development
You leverage excellent presentation and story-telling skills, passion, and energy to be the primary advocate for the brand internally (e.g., management presentations, sales meetings, etc.) and externally (e.g., PR events, etc.)
You lead the analysis and reporting of consumer, market, and competitor trends to identify salient business issues/opportunities

This is your profile

You have 5-6+ years of business experience in Brand-/Product-Management/Marketing within the FMCG industry
You hold a university degree in economics with a focus on marketing/brand management or a similar apprenticeship
You are a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills, as well as the ability to collaborate effectively across functions with passion and enthusiasm
You possess strong executive and cross-functional communication skills, both in writing strategic & selling decks as well as strong presentation skills
You have strong experience in developing brand strategies grounded in insights and analytics
You have first-hand experience in people management
You have previous experience in innovation work and successfully launching new products from A to Z
You have experience managing financials and business performance, including budget management
You are results-oriented and have the ability to operate with agility
You have strong conceptual skills and a great creative mindset with a good eye for details
You are fluent in spoken & written German & English, French is a plus

And this is what we offer

Smart Working: Unleash your full potential by working where you and your team are most productive! We offer the opportunity to work flexibly and remotely, but we also value regular presence in the office to foster collaboration and strengthen team spirit. You can expect a modern office in the heart of Cologne with a fresh fruit basket, coffee, water and nice colleagues
Our motto "Convivialité" is not only communicated externally but also lived internally: we have flat hierarchies, a "Duz" culture and we regularly invite you to company events to celebrate our successes together
Are you into sports? We offer you an Urban Sports Club membership and a leasing offer from Jobrad
You have all bridge days off, in addition to your regular annual leave (30 days)
We provide you with individual development opportunities, tailored to your interests and talents (e.g. through workshops, language courses and online courses)
In addition to discounts on our products, you will find many other discounts through our Corporate Benefits Portal
We support you with a 20% subsidy for your company pension plan
Last but not least: You don't live in Cologne (or within reach)? No problem. We'll cover your relocation costs if it's necessary for the job.

Sounds good? Then join our convivial team. Apply via our online portal, stating your salary expectations and earliest possible start date.

We look forward to receiving applications from all people, without exception, who are motivated and meet our requirements. We kindly ask you not to contact us if you are a recruitment consultant or service provider.

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Beverage Manufacturing

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