Senior SEO Manager Marketing Berlin

Heartcore; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading travel experience company in Berlin seeks a Senior SEO Manager to enhance search and AI-driven discovery. The role demands strong SEO skills, cross-functional collaboration, and a keen understanding of user engagement. Applicants should have 5-8+ years of SEO experience and strong analytical abilities. This hybrid position offers competitive benefits, including a personal growth budget and opportunities for remote work.

Leistungen

Annual personal growth budget

Work from anywhere for 30 days per year

Monthly transport allowance

Qualifikationen

• 5–8+ years of SEO experience in product-led businesses.
• Experience working with Product, UX, Engineering, and Content teams.
• Strong execution skills in technical SEO and content strategy.

Aufgaben

• Align landing pages with user intent for better engagement.
• Conduct A/B testing for metadata and UX elements.
• Identify and resolve technical SEO issues.

Kenntnisse

Technical SEO

Content Strategy

Analytical Skills

Clear Communication

Tools

Looker

Screaming Frog

Ahrefs

Jobbeschreibung

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head togetyourguide.careers to take the first step.

Team mission

We are looking for a Senior SEO Manager who blends strategic thinking with hands‑on execution to help us build the industry’s best search experience for travelers.

In this highly cross‑functional role, you will partner with Product, UX, Content, Localization, and PR to improve traffic, engagement, and revenue across our marketplace and editorial surfaces. You’ll shape how our pages are structured, how our content meets user intent, and how search engines and AI platforms interpret and retrieve our information.

Your work will directly support our ambition to win in both traditional search and AI‑driven discovery, ensuring our content is visible, trusted, and easy to understand - for users and AI systems alike.

Your mission

• Ensure our landing pages and content are aligned with user intent and structured in a way that improves how both users, search engines and AI systems understand, retrieve, and engage with our information.
• Improve the clarity, quality, and usefulness of our landing experiences by identifying content gaps, structural issues, and opportunities to better support user journeys.
• Drive A/B testing for metadata, content order, UX elements, and other factors influencing traffic and engagement.
• Analyze and report performance across SEO and AEO channels, translating insights into actionable recommendations for Product and Content teams.
• Support the evolution of content formats - UGC, video, summaries, and structured insights, to improve user engagement and AI retrievability.
• Identify and resolve technical SEO issues across indexation, crawl behavior, internal linking, structured data, and page rendering.
• Ensure SEO requirements are embedded into product development, content workflows, and cross‑functional roadmaps.

Your toolkit

• 5–8+ years of SEO experience across product‑led businesses, marketplaces, or large content ecosystems.
• Demonstrated experience working with Product, UX, Engineering, and Content teams - able to communicate both technical and user‑centric concepts clearly.
• Experience with modular content design, structured data, and passage‑level optimization.
• Familiarity with how AI systems retrieve and interpret content, including entity relationships and conversational queries.
• Strong execution skills across technical SEO, content strategy, and structured on‑page optimization.
• Strong analytical skills: can interpret data, form hypotheses, and translate insights into prioritized actions.
• Proficient in Looker, GSC, crawl tools (Screaming Frog), and SEO platforms (Ahrefs).
• Exceptional communication: clear, structured, strategic, executive‑friendly.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company‑wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Health and wellness benefits

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire ’ and ‘life at GetYourGuide ’. If you have any further questions, please don’t hesitate to get in touch at [e-mail] .

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

#LI-Hybrid

Benefits at GetYourGuide Berlin

Growth

Others

• Monthly allowance for transport (Deutschland ticket)
• Bonuses for successful employee referrals
• Virtual shares so you can be part of our success
• Company contributions to personal pension plans
• 30 days per year for telecommuting
• 20% discount for friends & family on GetYourGuide activities
• 25 vacation days; +1 for each additional year up to a cap of 28
• Discounted Urban Sports Club membership
• Mental wellbeing services with nilo.health
• In‑house gym and fitness classes
• Annual flu shots
• 1,000€ yearly for courses and training
• Regular meetups, workshops, and hackdays
• Access to AI tools like ChatGPT and GitHub Copilot
• 10 days of paid educational leave every 2 years
• Weekly catered brunches, lunches, and snacks
• Extra days off when winter holidays land on weekends
• Partner discounts including FutureBens, Plant Club, and more