Senior Retention Manager France (all genders)

SUNDAY NATURAL; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A health & wellness company in Berlin is seeking a Senior Retention Manager to drive retention growth in the French market. You will be responsible for maximizing Customer Lifetime Value through localized campaigns and data analysis. The ideal candidate has over 5 years of experience in CRM or Retention Marketing and speaks fluent French. The position offers a hybrid work model, generous paid time off, and various employee discounts.

Leistungen

Discounts on products

28 days paid time off

Urban Sports Club membership

Hybrid work model

Discounts on brands like Bosch and Apple

Ownership of initiatives

Access to organic teas

Team celebrations

Qualifikationen

• 5+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management.
• Deep understanding of the French market and consumer psychology.
• Comfortable working with data and translating it into strategies.
• Excellent copywriting skills in French.

Aufgaben

• Maximize Customer Lifetime Value and drive scalable retention growth.
• Implement French-market-specific retention initiatives.
• Manage localized campaigns using CRM platform.
• Analyze customer behavior to optimize retention pathways.
• Lead implementation of A/B tests on French messaging.

Kenntnisse

CRM experience

Retention Marketing

Data analysis

Fluent in French

Fluent in English

Organizational skills

Jobbeschreibung

Your role

As our (Senior) Retention Manager France (all genders), you are the architect of our customer retention & loyalty, responsible for maximizing Customer Lifetime Value (CLV) and driving scalable retention growth in the French market.

• Proactively identify, champion, and implement French-market-unique retention initiatives, such as local payment methods, specific holidays or cultural moments that go beyond the central plan
• Manage and execute all localized campaigns using our existing CRM/Marketing Automation platform Bloomreach in close collaboration with Central CRM Operations
• Act as the primary interface between the French country Manager/local team and the Central CRM team, ensuring seamless communication and alignment on local needs and global priorities
• Constantly analyze customer behavior, identifying churn risks and optimizing retention pathways to increase CLV and repeat purchase rates
• Propose and lead the implementation of rigorous A/B tests and experimentation on French-specific elements in messaging, incentives and timing to continually lift performance
• Own and monitor key retention KPIs, including repeat purchase rates, cohort performance, and loyalty program results, translating data into actionable strategies

Your profile

• You have 5+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management in E-commerce or D2C
• You know the French market inside out. You understand local consumer psychology, purchasing habits, and what drives loyalty in France specifically
• You are comfortable working with data (cohorts, CLV, churn rates) and can translate numbers into actionable strategies
• You speak French on C2 level with excellent copywriting skills (you know how to speak to the French customer) and are fluent in English for internal coordination
• Experience in the supplement, nutrition, or health & wellness industry is a strong plus
• You have a hands‑on mentality, are highly organized, and thrive on ownership and responsibility

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter.

Contact
Sarah Schubert