Senior Platform Strategist

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor seeks a senior strategy lead to translate business goals into MarTech-enabled customer experiences. You will map goals to platform activations, define data and content requirements, and drive measurable KPIs across personalization and automation.

You will articulate roadmaps for Sitecore, Optimizely, and Contentstack, guiding cross-functional teams of strategists, architects, and developers to deliver scalable digital strategies in a complex enterprise setting.

Qualifikationen

• 5-10+ years of experience in digital strategy, MarTech consulting, CX/UX strategy, or marketing operations
• Hands-on understanding of MarTech platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools
• Proven ability to translate business objectives into actionable digital strategies and platform activation plans
• Experience defining content architecture, governance models, and personalization programs
• Strong analytical thinking with comfort interpreting data and shaping measurable KPIs
• Excellent communication skills, with the ability to build trust among technical and non-technical stakeholders
• Experience working within or consulting for enterprise organizations with complex stakeholder models
• Familiarity with AI-powered content generation workflows, journey orchestration, and predictive analytics
• Understanding of privacy, compliance, and consent management frameworks
• Background in customer journey mapping, service design, or product strategy
• Certifications in Sitecore, Optimizely, Contentstack or other leading digital experience platforms

Aufgaben

• Lead discovery sessions with marketing, digital, IT, and product stakeholders
• Build platform activation roadmaps covering use cases, dependencies, data flows, KPIs
• Translate complex technical capabilities into actionable strategies for marketing and business teams
• Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation
• Assess clients’ current-state platform usage and identify opportunities to unify data, content, automation, and analytics
• Translate strategy into platform configurations, integration requirements, and implementation plans

Kenntnisse

MarTech consulting

Digital strategy development

Content operations

Data readiness

Testing/optimization

Marketing automation

Audience segmentation

KPI development

Ausbildung

Sitecore Certification

Optimizely Certification

Contentstack Certification

Tools

Sitecore

Optimizely

Contentstack

CDP

DAM

Jobbeschreibung

• • Lead discovery sessions with marketing, digital, IT, and product stakeholders to define business goals and map them to MarTech-enabled customer experience outcomes
• • Build platform activation roadmaps covering use cases, dependencies, data flows, content requirements, and measurable KPIs
• • Translate complex technical capabilities into actionable strategies for marketing and business teams
• • Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation
• • Serve as a subject matter expert across Sitecore, Optimizely, Contentstack, CDP, experimentation, real-time decisioning, and AI-driven personalization platforms
• • Assess clients’ current-state platform usage and identify opportunities to unify data, content, automation, and analytics
• • Translate strategy into platform configurations, integration requirements, and implementation plans with strategists, architects, and technical teams
• • Create frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance
• • Define personalization approaches involving audience segmentation, journeys, triggers, content decisioning, and testing methodologies
• • Partner with creative and content teams to align messaging and content structures with platform capabilities
• • Act as a strategic advisor and platform evangelist for senior marketing and digital leaders
• • Collaborate with client partners, project managers, designers, engineers, and analysts to align strategy and execution
• • Present recommendations, points of view, and roadmaps to executive stakeholders
• • Contribute to new business pursuits, vision decks, RFP responses, and workshop facilitation
• • Develop thought leadership, support business development, mentor and manage team members, and advance the Strategy competency

Requirements

• 5-10+ years of experience in digital strategy, MarTech consulting, CX/UX strategy, or marketing operations
• Hands-on understanding of MarTech platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools
• Proven ability to translate business objectives into actionable digital strategies and platform activation plans
• Experience defining content architecture, governance models, and personalization programs
• Strong analytical thinking with comfort interpreting data and shaping measurable KPIs
• Excellent communication skills, with the ability to build trust among technical and non-technical stakeholders
• Experience working within or consulting for enterprise organizations with complex stakeholder models
• Familiarity with AI-powered content generation workflows, journey orchestration, and predictive analytics
• Understanding of privacy, compliance, and consent management frameworks
• Background in customer journey mapping, service design, or product strategy
• Certifications in Sitecore, Optimizely, Contentstack or other leading digital experience platforms

Core Competencies

Demonstrates expertise in MarTech platforms, digital strategy, and customer experience optimization, with a strong focus on translating business goals into actionable strategies and measurable outcomes. Proficient in content architecture, governance, and personalization approaches, while effectively collaborating with diverse stakeholders.

Highest-signal resume keywords

• MarTech Consulting
• Digital Strategy Development
• Content Architecture Definition
• Personalization Program Implementation
• Stakeholder Engagement

Hard Skills

• Digital Strategy
• Content Operations
• Data Readiness
• Testing/Optimization
• Marketing Automation
• Audience Segmentation
• KPI Development
• Customer Journey Mapping
• Service Design
• Predictive Analytics

Soft Skills

• Analytical Thinking
• Excellent Communication
• Trust Building
• Mentoring
• Collaboration

Certifications & Qualifications

• Sitecore Certification
• Optimizely Certification
• Contentstack Certification

Industry Keywords

• Customer Experience
• User Experience
• Privacy Management
• Compliance Frameworks
• Content Governance

Tools & Technologies

• Sitecore
• Optimizely
• Contentstack
• CDP
• DAM
• AI-Driven Personalization Platforms
• Experimentation Tools
• Journey Orchestration Tools
• Testing Tools
• Analytics Platforms