Principal Web Strategy – Digital Experience Lead

Jobtailor; Deutschland; Remote; EUR 110.000 - 150.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks a Senior Web Strategy Leader to own end-to-end strategy for major product launches, define vision and measurable outcomes, and translate user behavior into impactful roadmaps.

You will guide cross-functional teams, oversee A/B and multivariate testing, and drive AI-enabled content workflows to accelerate personalization and efficiency.

Qualifikationen

• 10+ years of experience in web strategy, digital product management, ecommerce, or related discipline.
• Experience owning web strategy for complex consumer products or global digital experiences.
• Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.

Aufgaben

• Own the end-to-end web strategy for major product launches and portfolios.
• Establish vision, success metrics, operating model, and measurable business outcomes.
• Translate customer behavior and performance data into roadmaps and investment decisions.
• Develop executive-ready narratives linking insights to strategic decisions.
• Lead cross-functional teams across content, design, engineering, analytics, marketing, ecommerce, and product.

Kenntnisse

Web Strategy Ownership

A/B Testing Leadership

Information Architecture Expertise

Data-Driven Decision Making

AI Application Knowledge

Tools

Marketing Technology

Analytics Platforms

Content Management Systems

Web Development Tools

Experimentation Platforms

Jobbeschreibung

• Own the end-to-end web strategy for major product, portfolio, and feature launches.
• Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.
• Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.
• Develop executive-ready narratives that connect web insights to strategic business decisions.
• Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation.
• Create a unified, prioritized web roadmap across multiple teams and workstreams.
• Lead customer-journey, funnel, page-strategy, and information-architecture decisions.
• Champion accessible, intuitive, trustworthy, and high-performing customer experiences.
• Define and oversee A/B and multivariate experimentation strategies.
• Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration.
• Establish appropriate governance for AI-enabled content and customer-experience initiatives.
• Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders.
• Lead creative agencies, development partners, systems integrators, and marketing-technology vendors.
• Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results.
• Guide global web experiences across multiple markets, languages, categories, and customer segments.
• Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health.
• Influence senior leaders and resolve competing priorities through data-backed recommendations.

Requirements

• 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.
• Experience owning web strategy for complex consumer products, portfolios, or global digital experiences.
• Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.
• Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.
• Experience defining metrics and using behavioral or performance data to make roadmap decisions.
• Demonstrated experience leading A/B and multivariate testing programs.
• Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams.
• Experience influencing executives through concise, decision-oriented storytelling.
• Experience managing creative, design, development, martech, or systems-integration partners.
• Ability to develop outcome-based SOWs and manage vendors against performance expectations.
• Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows.
• Ability to work standard business hours aligned with the Pacific time zone.

Core Competencies

Demonstrates expertise in web strategy, digital product management, and ecommerce, with a strong focus on data-driven decision-making and cross-functional leadership. Capable of developing and executing comprehensive web roadmaps that enhance customer experiences and drive measurable business outcomes.

Highest-signal resume keywords

• Web Strategy Ownership
• A/B Testing Leadership
• Information Architecture Expertise
• Data-Driven Decision Making
• AI Application Knowledge

ATS Optimization Keywords

Hard Skills

• Digital Product Management
• Ecommerce Strategy
• Customer Journey Mapping
• Core Web Vitals Monitoring
• Behavioral Data Analysis
• Page Strategy Development
• Multivariate Testing
• Web Design Principles
• Accessibility Standards
• Usability Testing

Soft Skills

• Influencing Executives
• Cross-Functional Collaboration
• Concise Storytelling
• Vendor Management
• Strategic Decision Making

Industry Keywords

• Digital Experience
• Customer Experience
• Web Performance
• Attribution
• Conversion Optimization
• Global Digital Experiences
• Outcome-Based Statements of Work
• Creative Agency Management
• Systems Integration
• Personalization Strategies

Tools & Technologies

• Marketing Technology
• Analytics Platforms
• Content Management Systems
• Web Development Tools
• Experimentation Platforms