Senior Content, Customer Marketing Manager

Jobtailor; Deutschland; Remote; EUR 65.000 - 100.000; Vollzeit

Zusammenfassung

Grant Street Group is seeking an experienced content leader to own a B2B editorial strategy, shaping stories for executives and customers. You will collaborate with Sales, Product, and Client Success to develop compelling thought leadership, case studies, and market-facing content that reinforces client relationships and growth.

The role emphasizes voice-of-client programs, data-driven content performance, and leveraging AI-driven search practices to improve research and workflow.

Qualifikationen

• 5-7+ years in B2B content marketing or related field.
• Portfolio with thought leadership and credible customer storytelling.
• Excellent writing, editing, and interviewing skills.
• Ability to simplify technical/operational subjects without losing substance.
• Experience building a content, advocacy, reference, or customer-engagement program.
• Ability to work with executives, Sales, Product, and Client Success.

Aufgaben

• Build and manage an editorial roadmap aligned with Grant Street Group’s priorities.
• Decide which stories to tell, for whom, and in what format.
• Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, and more.
• Create a repeatable process for identifying customer outcomes and proof points.
• Develop a bench of client references, speakers, and advocates for case studies and webinars.

Kenntnisse

B2B content marketing

Editorial strategy

Customer storytelling

Excellent writing

SEO knowledge

Tools

Content Management Systems

Engagement tools

NPS tools

Email marketing

Jobbeschreibung

• Build and manage an editorial roadmap aligned with Grant Street Group’s priorities
• Decide which stories to tell, for whom, and in what format
• Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, campaign assets, executive bylines, webinar narratives, and social content
• Create a repeatable process for identifying customer outcomes and proof points
• Develop a bench of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing
• Draw out points of view from executives and subject-matter experts and turn their expertise into market-facing content
• Partner with Client Success and operations leaders on voice-of-client programs, including relationship surveys or NPS
• Own communications, response capture, analysis, reporting, and insight-sharing for voice-of-client programs
• Establish standards for content intake, prioritization, review, approvals, voice, reuse, distribution, and performance measurement
• Partner with Growth Marketing to distribute content across campaigns, web, email, social, and events
• Use engagement, conversion, pipeline influence, and customer participation data to improve the program
• Set strategy, build practical processes, and create high-quality content for Grant Street Group’s market presence and client relationships

Requirements

• 5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related discipline
• Ideally, experience in enterprise software or another complex market
• Portfolio demonstrating original thought leadership and credible customer storytelling
• Excellent writing, developmental editing, and interviewing skills
• Ability to make technical or operational subjects clear without flattening their substance
• Experience building a content, advocacy, reference, or customer-engagement program from the ground up
• Strong customer-facing judgment
• Ability to work directly with executives, Sales, Product, Client Success, and public-sector clients
• Ability to create structure amid ambiguous inputs, busy stakeholders, and persistent approval processes
• Working knowledge of SEO and emerging answer-engine and AI-search practices
• Sound judgment about using AI to improve research and workflow
• Ability to manage multiple priorities and external contributors while remaining hands-on
• Up to 10% travel availability
• Experience marketing to state or local government audiences or working in GovTech is a bonus
• Experience with customer reference, advocacy, NPS, client communications, or retention programs is a bonus
• Familiarity with long, relationship-driven sales cycles and credibility-focused markets is a bonus

Core Competencies

Demonstrates expertise in B2B content marketing and editorial strategy, with a strong focus on creating high-quality, market-facing content that drives customer engagement and advocacy. Proficient in managing complex projects and collaborating with cross-functional teams to enhance client relationships and program effectiveness.

Highest-signal resume keywords

• B2B Content Marketing
• Editorial Strategy
• Customer Engagement Program Development
• Excellent Writing and Editing Skills
• SEO Knowledge

Hard Skills

• Content Development
• Market Research
• Thought Leadership Creation
• Client Storytelling
• Data Analysis
• Campaign Asset Creation
• Voice-of-Client Programs
• Content Performance Measurement
• Technical Subject Simplification
• Customer Advocacy

Soft Skills

• Strong Customer-Facing Judgment
• Ability to Manage Multiple Priorities
• Collaboration with Executives
• Adaptability in Ambiguous Situations
• Effective Communication

Industry Keywords

• GovTech
• Client Communications
• Retention Programs
• Long Sales Cycles
• Relationship-Driven Marketing

Tools & Technologies

• AI-Search Practices
• Engagement Metrics Tools
• NPS Tools
• Content Management Systems
• Email Marketing Platforms