Martech Engineer

Jobtailor; Deutschland; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Martech Data Engineer to design and implement digital tracking across web, app, and marketing platforms. You will define Data Layer structures and build robust integrations with Google Data Manager API and Meta CAPI.

You will ensure accurate event instrumentation and partner with engineering on SDKs for mobile measurement. Key focus areas include SQL data validation, privacy compliance, and data governance within a fast-paced agile environment.

Qualifikationen

• Proven experience implementing Martech solutions.
• Knowledge of JavaScript and Python for manipulating the web Data Layer.
• Advanced knowledge of Google Tag Manager (Web and Server-Side).
• Experience with GA4 and event architecture.
• Experience with REST APIs, Webhooks, and measurement protocols.
• Knowledge of Google Data Manager API and Meta Conversions API (CAPI).
• Experience implementing, maintaining, and debugging digital media pixels and tags.
• Experience implementing and maintaining SDKs and mobile measurement partners (MMPs) like AppsFlyer.
• Proficient with debugging tools such as Chrome DevTools and GA4 DebugView.
• Experience in agile environments (Scrum/Kanban).

Aufgaben

• Develop and implement digital tracking and measurement solutions for websites, applications, and marketing platforms
• Define, specify, and implement Data Layer structures for standardized data collection across different digital products
• Develop integrations using media and analytics platform APIs, including the Google Data Manager API, Meta Conversions API (CAPI), and other tools in the Martech ecosystem
• Implement and maintain client-side and server-side data collection solutions
• Implement and maintain measurement SDKs in mobile applications
• Work closely with engineering teams to ensure the correct instrumentation of events, parameters, and business identifiers
• Develop and validate integrations between internal systems, CRM, CDP, media platforms, and analytics tools
• Perform advanced troubleshooting and debugging of implementations using DevTools, logs, network requests, and pixel and API validation tools
• Ensure implementation quality through functional testing, technical QA, and validation of collected data consistency
• Document architectures, data flows, taxonomies, naming conventions, and measurement best practices
• Participate in data governance initiatives and the evolution of the organization's Martech architecture

Kenntnisse

Martech Solutions Implementation

JavaScript and Python Proficiency

Google Tag Manager Expertise

Google Analytics 4 Experience

REST API Integrations

Agile Methodologies

Omnichannel Journey Implementation

Data Layer Structures

Privacy Technologies

CDP Platforms

Tools

Google Data Manager API

Meta Conversions API

Chrome DevTools

Network Inspector

GA4 DebugView

Tag Assistant

Git

Django CMS

Jobbeschreibung

• Develop and implement digital tracking and measurement solutions for websites, applications, and marketing platforms


• Define, specify, and implement Data Layer structures for standardized data collection across different digital products


• Develop integrations using media and analytics platform APIs, including the Google Data Manager API, Meta Conversions API (CAPI), and other tools in the Martech ecosystem


• Implement and maintain client-side and server-side data collection solutions


• Implement and maintain measurement SDKs in mobile applications


• Work closely with engineering teams to ensure the correct instrumentation of events, parameters, and business identifiers


• Develop and validate integrations between internal systems, CRM, CDP, media platforms, and analytics tools


• Perform advanced troubleshooting and debugging of implementations using DevTools, logs, network requests, and pixel and API validation tools


• Ensure implementation quality through functional testing, technical QA, and validation of collected data consistency


• Document architectures, data flows, taxonomies, naming conventions, and measurement best practices


• Participate in data governance initiatives and the evolution of the organization's Martech architecture

Requirements

• Proven experience implementing Martech solutions


• Knowledge of JavaScript and Python for manipulating the web Data Layer


• Advanced knowledge of Google Tag Manager (Web and Server-Side)


• Experience with Google Analytics 4 (GA4) and event architecture


• Experience with integrations using REST APIs, Webhooks, and measurement protocols


• Knowledge of the Google Data Manager API and Meta Conversions API (CAPI)


• Experience implementing, maintaining, and debugging digital media pixels and tags


• Experience implementing and maintaining SDKs and mobile measurement partners (MMPs), such as AppsFlyer, in mobile environments


• Proficiency with debugging and validation tools such as Chrome DevTools, Network Inspector, GA4 DebugView, Tag Assistant, and similar tools


• Knowledge of code version control using Git


• Experience working in agile environments using Scrum and/or Kanban


• Knowledge of consent and privacy technologies, including Brazil's LGPD, Consent Mode v2, and consent management platforms (CMPs) (a plus)


• Experience with CDP platforms such as Segment, Tealium, Adobe RTCDP, or similar (a plus)


• Knowledge of SQL for data validation and analysis (a plus)


• Experience implementing omnichannel journeys and integrations across media, CRM, and analytics (a plus)


• Knowledge of Django CMS, including implementing and maintaining Data Layers, event instrumentation, and supporting the evolution of digital measurement on portals developed on the platform (a plus)


• Certifications related to Google Analytics, Google Cloud, Martech, or digital media platforms (a plus)

Core Competencies

Demonstrates expertise in developing and implementing digital tracking solutions, including data layer structures and integrations with various Martech platforms. Proficient in troubleshooting and validating data collection methods while ensuring compliance with privacy regulations.

Highest-signal resume keywords

• Martech Solutions Implementation


• JavaScript and Python Proficiency


• Google Tag Manager Expertise


• Google Analytics 4 Experience


• REST API Integrations

Hard Skills

• Data Layer Structures


• Digital Media Pixels and Tags


• SDK Implementation and Maintenance


• SQL for Data Validation


• Event Architecture


• Debugging and Validation Tools


• Agile Methodologies


• Consent and Privacy Technologies


• Omnichannel Journey Implementation


• Django CMS Knowledge

Certifications & Qualifications

• Google Analytics Certification


• Google Cloud Certification


• Martech Certification

Industry Keywords

• Digital Tracking Solutions


• Measurement SDKs


• Data Governance


• Marketing Technology Ecosystem


• Privacy Regulations

Tools & Technologies

• Google Data Manager API


• Meta Conversions API


• Chrome DevTools


• Network Inspector


• GA4 DebugView


• Tag Assistant


• Git


• CDP Platforms