Senior Paid Social Specialist – Mobile, App

Jobtailor; Deutschland; Remote; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a seasoned Paid Social specialist to build, launch, and optimize campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit, driving growth and LTV while preserving efficiency.

You will translate data and creative learnings into action, mentor junior colleagues, and report updates to clients with a focus on clear communication and measurable outcomes.

Qualifikationen

• 3–5+ years running Paid Social with hands-on builds, launches, pacing, and optimizations.
• Strong experience on Meta and TikTok.
• Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.
• Familiarity with LinkedIn and X is a plus.
• Comfort with GA4 and platform analytics.
• Ability to turn data into clear next steps and basic forecasts.
• Clear client-facing updates.
• Cross-functional teamwork.
• Ability to mentor and delegate work to more junior team members.
• Advanced Excel/Sheets and presentation tool skills.

Aufgaben

• Build, launch, and improve Paid Social campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.
• Grow new customers, revenue, and LTV while maintaining efficiency.
• Follow playbooks and turn performance data and creative learnings into next actions.
• Pilot practical innovations at small scale before wider rollout.
• Work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads.
• Communicate clearly with clients and document reusable learnings.
• Prepare accurate client updates and contribute to QBR inputs.
• Explain results and recommended next steps in plain language tied to goals.
• Act on client requests within guardrails and elevate trade-offs.
• Manage day-to-day Paid Social campaigns.
• Apply Paid Social best practices across creative, audience, and signal quality.
• Operate platform features including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.
• Use Bliss Point signals to guide daily optimizations and provide Product/Analytics feedback.
• Monitor performance, pacing, and budgets daily/weekly.
• Run basic A/B tests with predefined success criteria.
• Maintain pixel/CAPI, event, UTM, and GA4 data quality.
• Manage work queues, deliver on time, reduce rework and non-converting spend.
• Close the loop with documented learnings.
• Mentor and delegate work to junior team members.

Kenntnisse

Paid Social Campaign Management

Meta Advertising Expertise

TikTok Advertising Expertise

Data Analysis and Optimization

Client Communication

Cross-Functional Teamwork

Mentoring

Advanced Excel/Sheets

Forecasting

Tools

Meta Advantage+

TikTok Smart Performance

Pinterest Performance+

CAPI

GA4

Excel/Google Sheets

Presentation Tools

Jobbeschreibung

• Build, launch, and improve Paid Social campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit
• Grow new customers, revenue, and LTV while maintaining efficiency
• Follow playbooks and turn performance data and creative learnings into next actions
• Pilot practical innovations at small scale before wider rollout
• Work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads
• Communicate clearly with clients and document reusable learnings
• Prepare accurate client updates and contribute to QBR inputs
• Explain results and recommended next steps in plain language tied to goals
• Act on client requests within guardrails and elevate trade-offs
• Manage day-to-day Paid Social campaigns
• Apply Paid Social best practices across creative, audience, and signal quality
• Operate platform features including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+
• Use Bliss Point signals to guide daily optimizations and provide Product/Analytics feedback
• Monitor performance, pacing, and budgets daily/weekly
• Run basic A/B tests with predefined success criteria
• Maintain pixel/CAPI, event, UTM, and GA4 data quality
• Manage work queues, deliver on time, reduce rework and non-converting spend
• Close the loop with documented learnings
• Mentor and delegate work to junior team members

Requirements

• 3-5+ years running Paid Social with hands-on builds, launches, pacing, and optimizations
• Strong experience on Meta and TikTok
• Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit
• Familiarity with LinkedIn and X is a plus
• Comfort with GA4 and platform analytics
• Ability to turn data into clear next steps and basic forecasts
• Clear client-facing updates
• Cross-functional teamwork
• Ability to mentor and delegate work to more junior team members
• Advanced Excel/Sheets and presentation tool skills

Core Competencies

Demonstrates expertise in managing and optimizing Paid Social campaigns across multiple platforms, including Meta and TikTok, while effectively communicating insights and strategies to clients. Proficient in data analysis and cross-functional collaboration to drive campaign performance and mentor junior team members.

Highest-signal resume keywords

• Paid Social Campaign Management
• Meta Advertising Expertise
• TikTok Advertising Expertise
• Data Analysis and Optimization
• Client Communication

Hard Skills

• Paid Social Campaigns
• A/B Testing
• Data Quality Management
• Performance Optimization
• Budget Monitoring
• Excel
• Google Sheets
• Presentation Tools
• GA4
• CAPI

Soft Skills

• Cross-Functional Teamwork
• Mentoring
• Client-Facing Communication

Industry Keywords

• Customer Acquisition
• Revenue Growth
• Lifetime Value (LTV)
• Performance Data
• Creative Best Practices

Tools & Technologies

• Meta Advantage+
• TikTok Smart Performance
• Pinterest Performance+
• Bliss Point
• Analytics Platforms