Senior Marketer, Demand Automation

Jobtailor; Deutschland; Remote; EUR 60.000 - 120.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a data-driven marketer to own end-to-end automation programs in a Germany-based role. You will run experiments on messaging, timing, and personalization, and collaborate with Sales to influence meetings and deals. You will build signal-triggered sequences and optimize performance with cross-team reporting.

The role emphasizes B2B SaaS demand generation, HubSpot proficiency, and hands-on experience with sales automation. Collaboration with SDRs is essential.

Qualifikationen

• Strong experience in marketing automation with measurable pipeline results.
• Experience designing and running growth-focused experiments.
• Comfort working with sales teams and translating rep feedback into automation strategy.
• Familiarity with AI-powered prospecting and personalization tools (Clay or similar).
• Understanding of B2B SaaS sales processes and short-cycle demand generation.
• Deep automation knowledge and ability to use tools like HubSpot to their full potential.
• Technical ability with segmentation logic, signal triggers, and building automation.
• Hands-on experience with sales automation, particularly sequences.
• Data-driven approach to translating performance data into optimization agendas.
• Experience owning large-scale outbound automation programs.

Aufgaben

• Own end-to-end performance of an intent-based automation program.
• Run continuous experiments on messaging, timing, personalization, and signal triggers.
• Drive meeting conversion and deal influence across Growth Specialists globally.
• Build and launch signal-triggered sequences, multithreading experiments, and programmatic outbound plays.
• Partner with sales teams to design and refine rep-facing sequences.
• Support rollout from scoping through performance evaluation.
• Own program reporting with insights, recommendations, risk flags, and optimization opportunities.
• Identify and launch new automation plays to improve meetings and deals.

Kenntnisse

Marketing automation

Growth experiments

Sales collaboration

AI-powered prospecting

B2B SaaS processes

Segmentation logic

Signal triggers

Automation strategy

Performance data analysis

Outbound automation

Tools

HubSpot

Clay

Jobbeschreibung

• • Own end-to-end performance of an intent-based automation program


• • Run continuous experiments on messaging, timing, personalization, and signal triggers


• • Drive meeting conversion and deal influence across Growth Specialists globally


• • Build and launch signal-triggered sequences, multithreading experiments, and programmatic outbound plays


• • Partner with sales teams to design and refine rep-facing sequences


• • Support rollout from scoping through performance evaluation


• • Own program reporting with insights, recommendations, risk flags, and optimization opportunities


• • Identify and launch new automation plays to improve meetings and deals

Requirements

• Strong experience in marketing automation with measurable pipeline results


• Experience designing and running growth-focused experiments


• Comfort working with sales teams and translating rep feedback into automation strategy


• Familiarity with AI-powered prospecting and personalization tools (Clay or similar)


• Understanding of B2B SaaS sales processes and short-cycle demand generation


• Deep automation knowledge and ability to use tools like HubSpot to their full potential


• Technical ability with segmentation logic, signal triggers, and building automation


• Hands-on experience with sales automation, particularly sequences


• Data-driven approach to translating performance data into optimization agendas


• Experience owning large-scale outbound automation programs


• Background working closely with SDR or inside sales teams

Core Competencies

Demonstrates expertise in marketing automation, particularly in designing and executing growth-focused experiments that drive measurable pipeline results. Proficient in leveraging AI-powered tools and sales automation strategies to optimize performance and enhance collaboration with sales teams.

Highest-signal resume keywords

• Marketing Automation


• Growth-Focused Experimentation


• AI-Powered Prospecting Tools


• Sales Automation


• B2B SaaS Sales Processes

Hard Skills

• Segmentation Logic


• Signal Triggers


• Building Automation


• Performance Data Analysis


• Outbound Automation Programs

Soft Skills

• Collaboration with Sales Teams


• Translating Feedback into Strategy

Industry Keywords

• Demand Generation


• Intent-Based Automation


• Meeting Conversion


• Deal Influence


• Program Reporting

Tools & Technologies

• HubSpot


• Clay