Growth Marketing Manager – Automation

Jobtailor; Köln; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Marketing Automation Lead in Germany to own and optimize HubSpot-based lifecycle journeys across onboarding, activation, and retention. You will design AI-enabled automation, integrate product usage data, and collaborate with Sales, Product, and Growth Analytics to improve the customer journey.

You will write German copy, test subject lines and sequencing, while ensuring scalable, data-driven marketing operations for a product-led B2B SaaS environment.

Qualifikationen

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM, ideally in B2B SaaS with a self-service or product-led motion
• Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting
• Clear strength in one focus area and solid working knowledge of the other
• Genuine curiosity about AI agents and automation; already built things with LLMs
• Analytical and structured, with a low tolerance for manual, repetitive processes
• Fluent German and English
• Self-starter able to carry several topics in parallel and finish them
• Optional: experience integrating product usage data into CRM-driven journeys, including PQL scoring and usage-based triggers
• Optional: experience with data warehouses, reverse ETL or event pipelines
• Optional: experience migrating or rebuilding a CRM setup

Aufgaben

• Own the marketing and sales automation stack, focusing on HubSpot Marketing and Sales Hub
• Maintain clean connections between HubSpot, product usage data, billing, website and trial funnel
• Design, build and continuously improve automated lifecycle journeys (trial onboarding, activation nudges, lead scoring, routing, upsell/cross-sell, win-back, churn prevention)
• Replace manual marketing and sales processes with automation
• Build AI agents into the funnel for qualification, enrichment, routing, response drafting and content generation
• Maintain lifecycle stages, attribution and product-usage signals between systems
• Measure journeys with metrics, baselines and iteration plans
• Collaborate with Sales, Product, Growth Analytics and eCommerce
• Architect HubSpot data models, custom objects, properties, APIs, webhooks and integrations; build automations with n8n, Make, Zapier and LLM/agent frameworks
• Own onboarding, activation, in-product messaging, nurture and reactivation content; write German copy and test subject lines, timing, triggers and sequencing

Kenntnisse

HubSpot Marketing Automation

Lifecycle Marketing

CRM Management

HubSpot Workflows

Custom Properties

Lead Scoring

Data Analysis

PQL Scoring

Event Pipelines

Automation with n8n

Make

Zapier

LLM Frameworks

Tools

HubSpot

N8n

Make

Zapier

LLM Frameworks

Jobbeschreibung

• Own the marketing and sales automation stack, with HubSpot Marketing and Sales Hub at the centre
• Maintain clean connections between HubSpot, product usage data, billing, website and trial funnel
• Design, build and continuously improve automated lifecycle journeys, including trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention
• Replace manual marketing and sales processes with automation
• Build AI agents natively into the funnel for qualification, enrichment, routing, response drafting and content generation
• Maintain reliable lifecycle stages, attribution and product-usage signals between systems
• Measure every journey with metrics, baselines and iteration plans
• Collaborate with Sales, Product, Growth Analytics and eCommerce
• For the technical/AI automation focus: architect HubSpot data models, custom objects, properties, APIs, webhooks and integrations; build automations with n8n, Make, Zapier and LLM/agent frameworks
• For the lifecycle/content automation focus: own onboarding, activation, in-product messaging, nurture and reactivation content; write German copy and test subject lines, timing, triggers and sequencing

Requirements

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM, ideally in B2B SaaS with a self-service or product-led motion
• Deep, hands‑on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting
• Clear strength in one focus area and solid working knowledge of the other
• Genuine curiosity about AI agents and automation; already built things with LLMs
• Analytical and structured, with a low tolerance for manual, repetitive processes
• Fluent German and English
• Self-starter able to carry several topics in parallel and finish them
• Optional: experience integrating product usage data into CRM-driven journeys, including PQL scoring and usage-based triggers
• Optional: experience with data warehouses, reverse ETL or event pipelines
• Optional: experience migrating or rebuilding a CRM setup

Demonstrates expertise in marketing and sales automation, particularly with HubSpot, while effectively managing lifecycle marketing strategies and AI-driven automation. Proficient in both German and English, with a strong analytical mindset to optimize processes and enhance customer journeys.

Highest-signal resume keywords

• HubSpot Marketing Automation
• Lifecycle Marketing
• AI Agent Development
• Data Integration
• Fluent German and English

Hard Skills

• Marketing Automation
• Lifecycle Marketing
• CRM Management
• HubSpot Workflows
• Custom Properties
• Lead Scoring
• Data Analysis
• PQL Scoring
• Event Pipelines
• Automation with n8n

Soft Skills

• Analytical Thinking
• Self-Starter
• Collaboration
• Curiosity
• Structured Problem Solving

Industry Keywords

• B2B SaaS
• Product-Led Growth
• Marketing Operations
• Sales Automation
• Customer Journey

Tools & Technologies

• HubSpot
• N8n
• Make
• Zapier
• LLM Frameworks