Senior Manager Direct-to-Consumer (DTC) (m/f/d)

Sonova Group; Berlin; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

30 days paid annual leave

L&D budget & weekly learning time

LinkedIn Learning license

Urban Sports Club membership

Mobility allowance for relocation

Job summary

Sonova is seeking a Senior Manager Direct-to-Consumer (DTC) to lead the global eCommerce strategy and build a scalable digital commerce ecosystem across markets. You’ll shape Sonova's future DTC platform, drive international expansion, and influence digital commerce at enterprise scale.

The role requires 10+ years in DTC/eCommerce, strong analytics, and experience with modern platforms like Shopify. This hybrid Berlin-based position offers a dynamic, impact-driven environment with a focus on

Qualifications

• 10+ years of experience in DTC, eCommerce, or digital commerce within an international organization.
• Proven success developing and scaling global eCommerce strategies across multiple markets.
• Strong understanding of digital commerce ecosystems, marketplaces, and consumer journeys.
• Strong analytical mindset with the ability to turn data into business decisions.
• Excellent stakeholder management and influencing skills.
• Fluent English; additional languages are a plus.

Responsibilities

• Define and drive Sonova's global DTC product strategy and roadmap.
• Lead the rollout of our global eCommerce platform across priority markets.
• Partner with regional teams to launch and scale DTC capabilities internationally.
• Own the DTC performance framework, KPIs, reporting, and insights.
• Translate business requirements into platform and IT priorities.
• Develop the marketplace strategy.
• Balance global standards with local market needs and opportunities.
• Identify growth opportunities and drive continuous optimization of the customer journey and commercial performance.

Skills

DTC experience

Global eCommerce

Analytics mindset

Stakeholder mgmt

English fluent

Commerce platforms

Tools

Shopify

Job description

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Berlin, Germany | Hybrid

We are looking for a Senior Manager Direct-to-Consumer (DTC) to lead our global eCommerce strategy and help build a scalable, best-in-class digital commerce ecosystem across our markets. This is a unique opportunity to shape Sonova's future DTC platform, drive global expansion, and influence digital commerce at enterprise scale.

What you'll do

• Define and drive Sonova's global DTC product strategy and roadmap
• Lead the rollout of our global eCommerce platform across priority markets (beginning with North America and Nordics)
• Partner with regional teams to launch and scale DTC capabilities internationally
• Own the DTC performance framework, KPIs, reporting, and insights
• Translate business requirements into platform and IT priorities
• Develop the marketplace strategy
• Balance global standards with local market needs and opportunities
• Identify growth opportunities and drive continuous optimization of the customer journey and commercial performance

What you bring

• 10+ years of experience in DTC, eCommerce, or digital commerce within an international organization
• Proven success developing and scaling global eCommerce strategies across multiple markets
• Strong understanding of digital commerce ecosystems, marketplaces, and consumer journeys
• Strong analytical mindset with the ability to turn data into business decisions
• Excellent stakeholder management and influencing skills
• Fluent English; additional languages are a plus
• Experience with Shopify or other modern commerce platforms is an advantage

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

We offer a wide range of opportunities for both your professional and personal development and growth.

• Shape Sonova's future global DTC strategy from the ground up
• Work in a highly strategic role combining innovation, commerce, technology, and data
• 30 days of paid annual leave
• Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
• Company Urban Sports Club membership
• Mobility allowance for relocation if you are relocating to join our team #LI-NB1

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.