Senior Technical Product Manager (m/f/d)

Sonova Group; Berlin; Hybrid; EUR 110,000 - 140,000; Full time

Benefits offered by this job

30 days paid annual leave

Learning & development budget

Weekly learning time + LinkedIn Learn"

Urban Sports Club membership

Mobility allowance for relocation

Job summary

Sonova Group in Berlin is seeking a Senior Technical Product Manager for Lead Generation & Customer Acquisition to drive the technical roadmap and scalable solutions that power global digital customer acquisition.

You will bridge Marketing and Technology, collaborate with IT and engineering teams, and own end-to-end delivery in a high-impact, cross-functional role within a flexible hybrid setup. The position requires clear business impact ownership and strong communication across stakeholders.

Qualifications

• 10+ years of professional experience in technical product management.
• 2-3 years in software development.
• Fluent English with excellent communication skills.
• Experience at the intersection of Marketing and Tech and CRM integrations.
• Strong stakeholder management and cross-functional leadership.

Responsibilities

• Own and drive the technical product roadmap for wholesale expansion, lead generation, and the stability of solutions across existing markets.
• Act as the translator between Marketing, Sales, and Engineering, turning ideas into technical requirements and user stories.
• Collaborate with engineers to assess feasibility, estimate effort, allocate work, and ensure delivery.
• Coordinate with Contact Center CRM workflows (Zendesk, Genesys, Aircall) for seamless dialing and care processes.
• Align with Data Engineering for robust data pipelines and e2e marketing/sales reporting in Power BI.
• Coordinate with Operations to maintain system stability and address cross-domain issues.
• Drive UI/UX improvements and prioritize A/B testing to maximize conversion and UX.

Skills

Technical product management

Lead generation

CRM integrations

Stakeholder management

Agile environments

Cross-functional collaboration

Fluent English

Tools

Zendesk

Genesys

Aircall

Job description

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Senior Technical Product Manager (m/f/d)

Berlin, hybrid

As the Senior Technical Product Manager for Lead Generation & Customer Acquisition, you are a senior individual contributor and the go-to product expert at the intersection of Marketing and Technology. You will drive the technical roadmap and delivery of scalable solutions that power global digital customer acquisition.

You’ll drive impact through deep product vision, technical fluency, and close collaboration with marketing and IT stakeholders to deliver mission-critical lead generation solutions. This is a high-impact, cross-functional role where you bridge the gap between business needs and technical execution, orchestrating multiple specialized engineering teams to build products that scale.

What you'll do

Own and drive the technical product roadmap for wholesale expansion, lead generation, and the stability of solutions across existing markets

Act as the ultimate translator between Marketing, Sales, and Engineering, turning complex business ideas into clear, actionable technical requirements and user stories

Work closely with engineers to assess feasibility, break down requirements, estimate effort, allocate work, and ensure successful delivery.

Collaborate with Contact Center team managing CRM workflows to ensure seamless dialing capabilities and customer care processes (Zendesk, Genesys, Aircall)

Align with Data Engineering team to ensure accurate data ingestion and robust pipelines for e2e marketing/sales reporting in Power BI

Coordinate with Operations teams to ensure system stability and address cross-domain issues pragmatically

Drive requirements for UI/UX improvements and prioritize implementation of A/B testing strategies to maximize conversion rates and user experience

What you bring

10+ years of professional experience in technical product management, including 2-3 years in software development

Proven experience working at the intersection of Marketing and Tech. Deep understanding of lead generation funnels, tracking, attribution models, and CRM integrations

A strong technical foundation and the ability to discuss system architecture, API integrations, data pipelines, and cloud environments (GCP/AWS) with engineers

Strong stakeholder management skills and the ability to connect business objectives with technical execution

Experience driving complex, multi-team projects independently in fast-paced, agile environments

Fluent English and excellent communication skills

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

Take ownership of products with clear and measurable business impact

Connect strategic business goals with hands-on technical delivery

30 days of paid annual leave

Dedicated learning & development budget and weekly learning time + LinkedIn Learning license

Company Urban Sports Club membership

Mobility allowance for relocation if you are relocating to join our team #LI-NB1

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.