Senior Manager Marketing Performance (m/f/d)

Sonova Group; Berlin; Hybrid; EUR 100.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible hybrid work model

Training opportunities

Growth opportunities with development

Zusammenfassung

Sonova Group is seeking a Senior Manager Marketing Performance to shape how we measure and improve marketing impact globally. You will lead the development of an integrated performance platform, elevate ROMI capabilities, and translate complex data into strategic guidance for senior leadership.

You will collaborate across marketing, commercial and data teams, driving adoption of data-driven decision making.

Qualifikationen

• 7+ years in Marketing Analytics or data-driven commercial roles.
• Experience with Power BI, Databricks, SQL and GA4.
• Experience designing analytics platforms and ROMI measurements.

Aufgaben

• Build and shape our marketing performance platform with analytics and digital teams.
• Elevate ROMI capabilities and measure commercial impact across campaigns.
• Translate data into actionable insights for senior stakeholders.
• Embed performance thinking into campaigns and enable continuous improvement.
• Collaborate with regional CMOs, Brand, Campaign Management and data teams.
• Create executive reporting and ensure transparency on effectiveness.

Kenntnisse

Power BI

Databricks

SQL

GA4

ROMI

MMM

Marketing Analytics

Cross-functional collaboration

Jobbeschreibung

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Senior Manager Marketing Performance (m/f/d)

How do you turn marketing data into better investment decisions and measurable business impact?

As our Senior Manager Marketing Performance, you will have the opportunity to shape how we measure, understand and optimize marketing performance across Sonova globally. Working at the intersection of marketing, commercial functions and data, you will develop and elevate our marketing performance and ROMI capabilities and help establish an integrated, scalable performance platform.

This is an opportunity to combine your analytical expertise with strong business acumen and stakeholder management skills. You will turn complex data into actionable insights, influence marketing investment decisions and help embed a data-driven performance mindset across our global organization.

More about the role

• Build and shape our marketing performance platform: Partner with our analytics and digital functions to design and establish an integrated, intuitive and scalable platform that meets business and functional requirements.
• Build our ROMI capabilities: Elevate our marketing ROI approach and develop it into a more robust framework for measuring commercial impact and optimizing marketing investment.
• Connect data with business decisions: Translate complex marketing and commercial data into clear, actionable insights and recommendations for senior stakeholders.
• Embed performance into marketing: Integrate measurement and performance thinking into campaigns and initiatives from the outset, creating effective feedback loops for continuous improvement.
• Partner across the organization: Work closely with Regional CMOs, Brand, Campaign Management, PR, Social Media, Competitive insights, Commercial teams and data functions to align requirements and drive adoption.
• Create meaningful performance reporting: Develop reporting mechanisms and executive-level views that provide transparency on marketing effectiveness, investment and contribution to business outcomes.
• Use AI to work smarter: Explore and apply AI to enhance reporting, pattern recognition, data interpretation and insight generation.

More about you

7+ years of experience in Marketing Analytics, Marketing Performance, Commercial Analytics, Business Analytics, or a related data-driven commercial function.

Hands-on expertise with key analytics technologies such as Power BI, Databricks, SQL, and GA4, with a strong ability to apply data to real business challenges.

Proven experience in designing, implementing, or further developing analytics and performance platforms, frameworks, or measurement capabilities.

Strong analytical thinking combined with a commercial mindset and the ability to translate complex information into clear, actionable recommendations for different audiences, including senior leadership.

Confidence in leading cross-functional initiatives and influencing stakeholders without direct authority in a complex, international matrix organization.

Excellent communication and stakeholder management skills, combined with fluency in English; German and/or French would be an advantage.

Experience with marketing measurement, ROMI, MMM, attribution, CRM, or marketing automation is considered an advantage, as is previous experience in healthcare, medical devices, or a global HQ environment.

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.