(Senior) Influencer Manager France

air up®; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading beverage innovation company in Germany is seeking a Senior Influencer Manager targeting the French market. This role involves overseeing influencer marketing strategies, managing substantial budgets, and collaborating across marketing departments. The ideal candidate holds a relevant degree, has a minimum of 3 years of experience in Influencer Marketing, particularly focused on the French market, and is fluent in both French and English. Attractive benefits include 30 vacation days and personal development opportunities.

Leistungen

30 days of vacation

Discount on products

Employer-funded pension

Purpose-built office in MUC

Personal development

Regular team events

Workation options

Qualifikationen

• Minimum 3 years of Influencer Marketing experience focused on the French market.
• Strong understanding of KPIs related to influencer marketing.
• Ability to manage a significant monthly budget and negotiate effectively.

Aufgaben

• Oversee Influencer Marketing activities for the French market.
• Define strategy based on team insights and market needs.
• Plan and manage campaigns and budgets effectively.
• Collaborate with various marketing departments.
• Develop innovative ideas for social media campaigns.

Kenntnisse

Influencer Marketing experience

Data-driven performance

Creativity

Negotiation skills

Knowledge of French culture

Fluent in French and English

Ausbildung

Bachelor's or Master's degree in Communication, Marketing, Business Administration

Jobbeschreibung

Overview

Be extraordinary - Excite the ordinary! Our vision is to make a healthy and sustainable lifestyle the most attractive choice. We defy the status quo, misleading products, and nonsense rules. We believe in the power of ideas and are eager to realize those that could have impact. We are a diverse group of creative minds, experts, builders, and improvers who share a vision and work together to achieve ambitious goals.

Are you looking to take on a new challenge? Let’s talk. With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Senior Influencer Manager for the French market who is passionate about combining creativity with data-driven performance.

This role is located in Germany

Responsibilities

• Ownership: You are responsible for the Influencer Marketing activities in France and are one of the channel representatives for the market.
• Strategy: You help define and assist the long- and short-term strategy for the French market based on the market needs provided by your team lead + head of.
• Campaign & Budget planning: You plan influencer campaigns according to our overall brand, marketing and content strategy with operational excellence. You also keep track and steer your team accordingly.
• You are responsible for the planning and management of your own 6 digit monthly budget for macro and mega influencer campaigns (from beginning to end: outreach, negotiations, contract setup, campaign management, tracking, briefing, content review, performance analysis, reporting, etc.).
• Campaign Ideation: Together with the French team and talent agencies, you will develop and implement innovative campaign ideas for our presence across social media platforms (Instagram, YouTube, TikTok, Twitch, etc.) and for each of our influencers and creators (from editorial planning to management and implementation).
• Cross-functional: You stay up to date on influencer marketing industry trends and implement them into your campaigns (knowledge sharing to increase your market's visibility).
• Collaboration: You support influencer-integrated campaigns and work closely with other marketing departments (Paid social, Social Organic, CRM, E-Comm, etc.).

Qualifications

• You hold a Bachelor's or Master's degree in Communication, Marketing, Business Administration or a related field; alternatively you have equivalent vocational training.
• You have at least 3 years of Influencer Marketing experience on the French market in an in-house team and a strong understanding of French culture and the influencer marketing scene.
• You have a high affinity and knowledge about influencer marketing KPIs and are comfortable working with extensive data.
• You possess a strong balance between creativity, operational excellence and organizational skills that the role requires.
• You think creatively about influencer marketing and bring innovation to the strategy and approach.
• You have an entrepreneurial mindset and are not afraid to take ownership of your budget and campaigns, and see yourself as a strong negotiator.
• You are fluent in French and English.

Benefits

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on terms of contract and applicable regulations.

But what’s in it for you?

• 30 days of vacation
• Discount on our products
• Employer-funded pension & location-related insurances (may vary per country)
• Purpose-built office in MUC
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)

air up® has developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran\'s status, sexual orientation, gender identity or gender expression.