Senior Growth Marketing Manager (f/m/d) - Digital Health Solutions

Sonova; Berlin; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading health solutions company in Berlin is seeking a Senior Growth Marketing Manager to lead digital performance marketing for its health products. You will define marketing strategies, optimize multi-channel campaigns, and collaborate across teams. The ideal candidate has over 5 years of experience in growth marketing, strong analytical skills, and is fluent in both German and English. This role offers flexibility and opportunities for professional growth within an innovative company.

Leistungen

Flexible hybrid working model

Wide range of training opportunities

Individual development plans

Qualifikationen

• 5+ years of hands-on experience in performance or growth marketing.
• Solid analytical skills with experience in conversion tracking and performance optimization.
• Experience in performance marketing for regulated industries is a strong plus.

Aufgaben

• Define and own performance marketing strategies and budget optimization.
• Plan, launch and optimize campaigns across various digital channels.
• Monitor and present campaign performance and insights to stakeholders.

Kenntnisse

Performance marketing expertise

Analytical skills

Experience in SEO and ASO

Digital media knowledge

Fluent in German and English

Ausbildung

Bachelor’s degree in Marketing, Business or related field

Master’s or MBA preferred

Jobbeschreibung

As Senior Growth Marketing Manager (f/m/d) – Digital Health Solutions, you will take ownership of digital performance marketing for Sonova’s digital health products, including our SilentCloud platform. You will design, execute and optimize multi-channel growth campaigns across paid media, SEO and ASO, driving measurable user acquisition and engagement. In return for your analytical mindset and hands-on growth expertise, you’ll find a role with real ownership, room for experimentation, and the opportunity to scale digital health solutions with meaningful impact.

More about the role

• Define and own performance marketing strategies, including channel mix, media planning, forecasting and budget optimization
• Plan, launch and continuously optimize campaigns across Display, Native Ads, Meta, Google, TikTok and LinkedIn
• Drive conversion rate optimization through ad copy testing, landing page optimization and funnel analysis
• Lead SEO and ASO strategy and execution in close collaboration with marketing, medical affairs, product and development teams
• Support app developers with app store metadata, visuals and recommendations based on ASO insights
• Monitor, analyze and present campaign performance, insights and recommendations to stakeholders
• Act as internal digital media expert, staying on top of industry trends, tools and best practices

More about you

• Bachelor’s degree in Marketing, Business or a related field; Master’s or MBA preferred
• 5+ years of hands-on experience in performance or growth marketing
• Strong expertise across digital marketing channels and platforms, including paid media, SEO and ASO
• Experience in performance marketing for regulated industries (e.g. medical devices, digital health or pharmaceutical marketing) is a strong plus
• Solid analytical skills with experience in conversion tracking, reporting and performance optimization
• Comfortable working in fast-paced, test-and-learn environments with an experimentation mindset
• Very good German and English skills (both written and spoken)
• Self-motivated, structured and collaborative, with the ability to work independently across teams

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.