Senior CRM Manager Data & Automation (m/w/d)

Lyto Brands Group GmbH; Düsseldorf; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Deutschland-Ticket

€250 shopping budget in our own shops

Urban Sports Club M

Zusammenfassung

Lyto Brands Group GmbH is seeking a Senior CRM Manager to own analytics and execution across three brands and three markets, with a focus on email automation in Klaviyo.

You will develop key metrics, design granular segmentation, and lead end-to-end CRM performance. The role emphasizes automation, experimentation, and data-driven decision making.

Qualifikationen

• Multi year B2C e-commerce background, ideally international
• Deep, advanced Klaviyo experience with flows and API calls
• Strong analytical mindset with focus on segmentation and hypotheses testing
• Comfortable with Klaviyo templating language (HTML+Liquid)

Aufgaben

• Own CRM performance across three brands and three markets end to end
• Develop core customer metrics such as repurchase rate and CLV
• Build multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run A/B tests with clear hypotheses and revenue-based decisions
• Automate reporting and recurring CRM processes (e.g., Klaviyo MCP, n8n)
• Move toward fully automated flows so no manual campaigns are created
• Use Claude for copy, creative briefing, and campaign production

Kenntnisse

CRM analytics

Segmentation logic

A/B testing

Ownership mindset

Tools

Klaviyo MCP

n8n

HTML+Liquid

Jobbeschreibung

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and three markets end to end
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channe
• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.