CRM & Subscription Manager – m/f/d

Jobtailor; Köln; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced CRM Manager to own lifecycle marketing across Klaviyo, Shopify, and ReCharge. You will build, test, and optimize email flows, drive subscription growth, and reduce cancellations through data-driven strategies.

Collaborating with the founders, content team, and customer service, you will create segments, implement WhatsApp campaigns, and refine discount and pause mechanisms to improve retention.

Qualifikationen

• 2–3+ years of experience as a CRM Manager, Retention Manager, or Email Marketing Manager, ideally at a D2C brand.
• Advanced hands-on experience with Klaviyo or comparable tools, including flows, segmentation, and deliverability.
• Experience with subscription models in e-commerce is a strong plus.
• Experience with WhatsApp marketing or the willingness to get up to speed quickly.
• Strong affinity for numbers, with the ability to analyze cohorts, churn rates, and flow performance.
• Excellent written and spoken German.
• Nice to have: experience in the pet, food supplement, or wellness sector.
• Shopify expertise.
• Initial experience with compliance requirements for health-related claims.
• A strong feel for copy, tone, and language.

Aufgaben

• Build, test, and optimize email flows and campaigns in Klaviyo.
• Develop post-purchase, win-back, impact-window check-in, and cancellation flows.
• Create and continuously leverage customer segments in the CRM.
• Further develop WhatsApp marketing as a lifecycle channel, including onboarding, subscription-plan reminders, and win-back campaigns.
• Drive subscription growth and reduce cancellations.
• Develop ReCharge solutions for discount mechanisms, pause offers, win-back flows, and interval adjustments.
• Analyze customer data from Shopify, ReCharge, Klaviyo, and surveys, and derive actionable measures.
• Conduct A/B tests for subject lines, send times, and flow logic.
• Collaborate with the founders, the content/copy team, and customer service.

Kenntnisse

Klaviyo Expertise

Email Marketing Management

Data Analysis

WhatsApp Marketing

Shopify Proficiency

Email Flow Optimization

Customer Segmentation

A/B Testing

ReCharge Solutions Development

Tools

Klaviyo

Shopify

ReCharge

Jobbeschreibung

Build, test, and optimize email flows and campaigns in Klaviyo
Develop post-purchase, win-back, impact-window check-in, and cancellation flows
Create and continuously leverage customer segments in the CRM
Further develop WhatsApp marketing as a lifecycle channel, including onboarding, subscription-plan reminders, and win-back campaigns
Drive subscription growth and reduce cancellations
Develop ReCharge solutions for discount mechanisms, pause offers, win-back flows, and interval adjustments
Analyze customer data from Shopify, ReCharge, Klaviyo, and surveys, and derive actionable measures
Conduct A/B tests for subject lines, send times, and flow logic
Collaborate with the founders, the content/copy team, and customer service

Requirements

• 2–3+ years of experience as a CRM Manager, Retention Manager, or Email Marketing Manager, ideally at a D2C brand
• Advanced hands-on experience with Klaviyo or comparable tools, including flows, segmentation, and deliverability
• Experience with subscription models in e-commerce is a strong plus
• Experience with WhatsApp marketing or the willingness to get up to speed quickly
• Strong affinity for numbers, with the ability to analyze cohorts, churn rates, and flow performance
• Excellent written and spoken German
• Nice to have: experience in the pet, food supplement, or wellness sector
• Shopify expertise
• Initial experience with compliance requirements for health-related claims
• A strong feel for copy, tone, and language

Core Competencies

Demonstrates expertise in email marketing and CRM management, with a strong focus on optimizing customer engagement through Klaviyo and data analysis. Proficient in developing lifecycle marketing strategies and leveraging customer segments to drive subscription growth and retention.

Highest-signal resume keywords

• Klaviyo Expertise
• Email Marketing Management
• Data Analysis
• WhatsApp Marketing
• Shopify Proficiency

ATS Optimization Keywords

Hard Skills

• Email Flow Optimization
• Customer Segmentation
• A/B Testing
• ReCharge Solutions Development