(Senior) CRM Manager – Analytics & Automation (all genders)

Meyandy LLC; Berlin; Vor Ort; EUR 90.000 - 110.000; Vollzeit

Benefits dieser Stelle

Product discounts

Paid time off 28 days

Urban Sports Club

Swapfiets/Deutschlandticket

Hybrid schedule

Travel flexibility

Zusammenfassung

Sunday Natural in Berlin seeks a Senior CRM Manager (Analytics & Automation) to elevate our CRM from execution to autonomous, signal-driven CRM 3.0. You will own the DACH customer journey across omnichannel campaigns, cohort analytics, and AI-powered automation.

You’ll design proactive retention strategies, build predictive segmentation, run tests, and iteratively improve revenue while maintaining German and English communication.

Qualifikationen

• 3–5+ years of hands-on CRM/Retention Marketing experience.
• Fluent German and English in written and spoken form.
• Experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, Klaviyo).
• Strong analytics mindset and ability to automate workflows with AI.

Aufgaben

• Own end-to-end DACH customer journey across omnichannel campaigns.
• Plan, build, and deploy high-converting journeys in the CDP (Email, Direct Mail, WhatsApp).
• Develop predictive segmentation and Next Best Action strategies.
• Lead rigorous A/B testing to improve margin and retention.
• Apply AI/LLM tools to automate manual workflows and QA.

Kenntnisse

CRM & Retention Marketing

Analytics & Cohort Analysis

AI Prompting

Copywriting

Tools

Bloomreach

Braze

Emarsys

Klaviyo

Jobbeschreibung

Your role

We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework. As our (Senior) CRM Manager (all genders), you will not just \"run newsletters\" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end: from hands-on omnichannel campaign operations (Email, Direct Mail, Push) to deep-dive cohort analytics, predictive segmentation, and leveraging AI/LLM tools to continuously automate manual workflows. You are a proactive, high-ownership generalist with a \"get-it-done\" mindset. You don't wait for inputs or instructions; you analyze customer signals, identify revenue leaks, hypothesize solutions, and test & iterate independently.

Key Responsibilities

Strategic Campaign Ownership & Execution

Omnichannel Operations: Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within our enterprise CDP (Bloomreach).

Automated Journey Building: Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention).

DACH Localization & Nuance: Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR).

Proactive Analytics & \"Next Best Action\" Iteration

Deep-Dive Data Analysis: Don't just read dashboards - create them. Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals independently.

Smart Segmentation & Scoring: Move away from static rule-blocks. Implement signal-driven, predictive segmentation using customer scoring models and deviation tracking.

Continuous A/B Testing: Own a rigorous, hypothesis-led testing roadmap (messaging, incentives, contextual personalization, send-time optimization) aimed at maximizing margin discipline and retention.

AI, LLM & Workflow Automation (CRM 3.0)

AI-Driven Efficiency: Actively integrate LLMs (ChatGPT, Claude, Gemini) and automation tools into your daily workflow for rapid copywriting, variant generation, dynamic audience building, and campaign QA.

Process Streamlining: Proactively eliminate manual \"busywork\" and administrative bottlenecks within your domain through clever macros, prompts, and automated reporting loops.

Your profile

3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management, ideally in a fast-paced E-Commerce or D2C environment. High autonomy and extreme ownership. You thrive in environments where you are trusted to run, test, fail fast, and optimize without needing handholding. You love numbers and cohorts. You ask \"why\" when a metric drops and naturally dig into the underlying data to fix it. Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo). Familiarity with LLM prompting and AI-assisted workflows is a must-have. You write punchy, brand-aligned copy that converts. Fluent German and English skills. Strong interest or background in supplements, nutrition, health, or wellness is a significant plus.

What we offer

• An appealing discount on all of our products - from essential oils to vitamins & nutrients


• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year


• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket


• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week - up to two depending on the area you are working in - and up to two weeks per year working from abroad


• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia … (Senior) CRM Manager - Analytics & Automation (all genders) - Sunday Natural, Berlin