Junior Klaviyo Email Marketing Manager

Jobtailor; Gilching; Vor Ort; EUR 48.000 - 64.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an enthusiastic CRM Marketing Specialist to drive email, lifecycle, and CRM campaigns across the DACH and Western European markets. You will manage Klaviyo workflows, audience segmentation, and performance analysis, collaborating with the E‑Commerce team to optimize customer journeys.

Fluent German (C2) and strong English skills are required, with experience in D2C or e-commerce and a proactive mindset to own initiatives after onboarding.

Qualifikationen

• Initial experience in email, CRM, or lifecycle marketing with measurable results.
• Proficiency in Klaviyo or an equivalent automation platform.
• Experience in a D2C or e-commerce environment.
• Fluent German (C2) and very good English.
• Experience with international or multilingual CRM projects is an advantage.

Aufgaben

• Support email and CRM marketing activities across the DACH and Western European markets
• Build and manage newsletters and CRM campaigns in Klaviyo
• Contribute to the development of lifecycle journeys
• Develop segmentation and audience targeting recommendations
• Prepare A/B tests and evaluate them with the Senior CRM & Loyalty Manager
• Analyze performance metrics for each format and identify optimization opportunities
• Take ownership of specific areas after onboarding and manage them independently
• Work closely with the E-Commerce team
• Report to the Senior CRM & Loyalty Manager

Kenntnisse

Email Marketing

CRM Campaign Management

Klaviyo Proficiency

Data Analysis

Fluent German (C2)

Fluent English

Ownership

Collaboration

Problem-Solving

Tools

Klaviyo

Shopify Plus

WhatsApp Marketing

SMS Marketing

Jobbeschreibung

• Support email and CRM marketing activities across the DACH and Western European markets


• Build and manage newsletters and CRM campaigns in Klaviyo


• Contribute to the development of lifecycle journeys


• Develop segmentation and audience targeting recommendations


• Prepare A/B tests and evaluate them together with the Senior CRM & Loyalty Manager


• Analyze relevant performance metrics for each format and identify opportunities for optimization


• Take ownership of specific areas after onboarding and increasingly manage them independently


• Work closely with the E-Commerce team


• Report to the Senior CRM & Loyalty Manager

Requirements

• Initial experience in email, CRM, or lifecycle marketing, demonstrated through measurable results


• Proficiency in Klaviyo or a comparable automation platform


• Experience in a D2C or e-commerce environment


• Confident interpreting campaign performance data and able to identify the right next question when data is contradictory


• Fluent German (C2)


• Very good English skills


• Experience with international or multilingual CRM projects is an advantage


• Additional languages such as French, Italian, Dutch, or Spanish are an advantage


• Familiarity with Shopify Plus, loyalty programs, or WhatsApp/SMS marketing is an advantage

Core Competencies

Demonstrates expertise in email and CRM marketing, particularly within the DACH and Western European markets, with a strong focus on Klaviyo for campaign management and performance analysis. Proficient in data interpretation and audience segmentation to optimize marketing strategies.

Highest-signal resume keywords

• Email Marketing


• CRM Campaign Management


• Klaviyo Proficiency


• Data Analysis


• Fluent German (C2)

ATS Optimization Keywords

Hard Skills

• Email Marketing


• CRM Marketing
  
• Lifecycle Marketing


• Audience Targeting


• A/B Testing


• Performance Metrics Analysis


• Segmentation Development


• E-Commerce Experience


• Fluent German


• Fluent English

Soft Skills

• Ownership


• Collaboration


• Problem-Solving

Industry Keywords

• D2C


• Multilingual CRM Projects


• Loyalty Programs

Tools & Technologies

• Klaviyo


• Shopify Plus


• WhatsApp Marketing


• SMS Marketing