(Senior) CRM Manager (m/w/d)

BEARS WITH BENEFITS®; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Free coffee

Breakfast

Snacks

Team events

Germany ticket

Wellpass

Zusammenfassung

Bears with Benefits is seeking a CRM lead to own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle.

You will own CRM strategy across Email and WhatsApp, drive revenue, retention, and CLV across markets, and build campaigns, flows, and automations end-to-end for Welcome, Post-Purchase, and Reactivation.

Qualifikationen

• 4–6+ years CRM / lifecycle experience in D2C or e-commerce.
• Proven track record of owning CRM revenue, retention, or CLV.
• Experience managing CRM across multiple international markets.
• Hands-on experience building flows, segmentation, and automations.
• Strong analytical skills with experience in cohort and CLV analysis.
• Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles).
• Experience with multi-product and ideally subscription-based models.
• Native-level German, fluent English, plus an additional language.

Aufgaben

• You own the CRM strategy and execution across Email and WhatsApp.
• You drive revenue, retention, and CLV across multiple markets.
• You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation).
• You manage multi-market setups, including localization, segmentation, and market-specific communication.
• You work across a multi-product portfolio, ensuring the right product, message, and timing per audience.
• You build advanced segmentation and automation logic directly in Klaviyo (or similar tools).
• You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics.

Kenntnisse

CRM lifecycle management

Multi-market CRM ownership

Campaigns & automation building

Klaviyo proficiency

German (native)

English (fluent)

Analytics & CLV cohort analysis

Tools

Klaviyo

Klar

WhatsApp tools (Charles)

Jobbeschreibung

Your mission

You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle.

• You own the CRM strategy and execution across Email and WhatsApp
• You drive revenue, retention, and CLV across multiple markets
• You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
• You manage multi-market setups, including localization, segmentation, and market-specific communication
• You work across a multi-product portfolio, ensuring the right product, message, and timing per audience
• You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
• You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics

Your profile

• 4–6+ years CRM / lifecycle experience in D2C or e-commerce
• Proven track record of owning CRM revenue, retention, or CLV
• Experience managing CRM across multiple international markets
• Hands-on experience building flows, segmentation, and automations
• Strong analytical skills with experience in cohort and CLV analysis
• Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
• Experience with multi-product and ideally subscription-based models
• Native-level German, fluent English, plus an additional language

Why us?

• Join a fast-growing D2C brand with real impact and strong growth ambition
• Take on a role with true ownership and direct influence on revenue
• Be part of a company that stands for empowerment, fun, and sustainable growth
• Benefit from a steep learning curve and clear development opportunities
• Work in a beautiful office in the heart of Munich
• Enjoy great perks (free coffee, breakfast, snacks, and regular team events)
• Choose your preferred laptop and setup
• Access corporate benefits (e.g. Germany ticket or Wellpass)
• Get free Bears with Benefits products — of your choice
• Experience flat hierarchies, fast decisions, and an ambitious team with open feedback culture

About us

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance. With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.

Your mission

You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle.

• You own the CRM strategy and execution across Email and WhatsApp
• You drive revenue, retention, and CLV across multiple markets
• You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
• You manage multi-market setups, including localization, segmentation, and market-specific communication
• You work across a multi-product portfolio, ensuring the right product, message, and timing per audience
• You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
• You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics

Your profile

• 4–6+ years CRM / lifecycle experience in D2C or e-commerce
• Proven track record of owning CRM revenue, retention, or CLV
• Experience managing CRM across multiple international markets
• Hands-on experience building flows, segmentation, and automations
• Strong analytical skills with experience in cohort and CLV analysis
• Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
• Experience with multi-product and ideally subscription-based models
• Native-level German, fluent English, plus an additional language

Why us?

• Join a fast-growing D2C brand with real impact and strong growth ambition
• Take on a role with true ownership and direct influence on revenue
• Be part of a company that stands for empowerment, fun, and sustainable growth
• Benefit from a steep learning curve and clear development opportunities
• Work in a beautiful office in the heart of Munich
• Enjoy great perks (free coffee, breakfast, snacks, and regular team events)
• Choose your preferred laptop and setup
• Access corporate benefits (e.g. Germany ticket or Wellpass)
• Get free Bears with Benefits products — of your choice
• Experience flat hierarchies, fast decisions, and an ambitious team with open feedback culture

About us

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well‑being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long‑term relevance. With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision‑making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.