Senior CRM Manager Data & Automation (m/w/d)

Lyto Brands Group; Düsseldorf; Hybrid; Vertraulich; Vollzeit

Benefits dieser Stelle

Deutschland-Ticket

€250 shopping budget in own shops

Urban Sports Club M

Zusammenfassung

Lyto Brands Group is seeking a Senior CRM Manager to own CRM analytics and execution across three brands and three markets, with a focus on email automation in Klaviyo. You will own the end-to-end CRM funnel and drive data-driven improvements.

You will design multi-dimensional segmentation, run rigorous A/B tests, and automate reporting and campaigns to push toward fully automated flows. Strong Klaviyo, analytics, and templating skills are essential.

Qualifikationen

• Multi-year B2C e-commerce experience, ideally international.
• Deep Klaviyo experience with flows, custom actions, and API usage.
• Familiar with Klaviyo MCP or eager to adopt it.
• Strong analytical mindset with segmentation logic and hypothesis testing.
• Comfort with Klaviyo templating language (HTML+Liquid).

Aufgaben

• Own CRM analytics and execution across three brands and three markets end to end.
• Develop core metrics like repurchase rate and customer lifetime value.
• Build granular segmentation (RFM, product affinity, lifecycle stage).
• Design and run real A/B tests with clear hypotheses and revenue-based decisions.
• Automate reporting and recurrent CRM processes (Klaviyo MCP, n8n).
• Move toward fully automated campaigns with flows handling the work.

Kenntnisse

Klaviyo

Email marketing

CRM analytics

A/B testing

HTML/Liquid

Segmentation

Tools

Klaviyo MCP

n8n

Python

JavaScript

Jobbeschreibung

We're looking for a Senior CRM Manager to owner CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and three markets end to end
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channe
• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.