CRM & Automation Manager

Proglow GmbH; Berlin; Vor Ort; Vertraulich; Vollzeit

Benefits dieser Stelle

Competitive salary

Flexible hours

Startup culture

Team spirit

Growth opportunities

Zusammenfassung

Proglow GmbH in Berlin is seeking a CRM & Marketing Automation Manager to engineer our customer lifecycle, retention and repeat-purchase strategies. You will build and scale automated cross-channel workflows, optimize LTV and leverage data segmentation to deliver hyper-personalized experiences.

Responsibilities include designing journeys across Email, SMS, WhatsApp and Push, managing our CRM stack and integrating data platforms with our e-commerce setup.

Qualifikationen

• 2+ years in CRM, lifecycle marketing or marketing automation.
• Tech-fluent and analytical with knowledge of CRM architecture and dynamic content.
• Data-driven with experience in cohort analysis and increasing repurchase rate.
• English proficiency plus mother-tongue in German/French/Italian.
• Customer-centric with a D2C beauty orientation.

Aufgaben

• Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push.
• Manage and scale CRM stack (Klaviyo, Omnisend, Braze) and integrate CDP & e-commerce via APIs.
• Analyze buying habits, cohort retention and churn to build advanced segments.
• Run A/B tests on subject lines, send-times, content logic, personalization, and offers.
• Localization: adapt retention strategies across markets.

Kenntnisse

CRM expertise

Lifecycle marketing

Marketing automation

Data analysis

Customer segmentation

Tools

Klaviyo

Omnisend

Braze

APIs

Jobbeschreibung

We are building the leading direct-to-consumer destination for professional-grade nail care, beauty, and cosmetic tech across Europe. Operating under Proglow and Ongle24, we serve hundreds of thousands of beauty lovers. We combine high-performance product development with data-first digital marketing. Our mission is to make the world more beautiful, one stroke at a time.

Aufgaben

We are looking for a CRM & Marketing Automation Manager to engineer our customer lifecycle, retention, and repeat-purchase strategies. You will build and scale automated cross-channel workflows, optimize customer lifetime value (LTV), and leverage complex data segmentation to deliver hyper-personalized experiences.

What You'll Do

• Lifecycle Architecture: Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push notifications.
• Tech & Automation Orchestration: Manage and scale our CRM stack (e.g., Klaviyo, Omnisend, Braze, or similar), integrating customer data platforms (CDP) and e-commerce platforms (Shopify/custom stack) via APIs and webhook triggers.
• Data & Segmentation: Analyze customer buying habits, cohort retention, and churn rates to build advanced RFM (Recency, Frequency, Monetary) dynamic audience segments.
• Experimentation: Run continuous A/B tests on subject lines, send-times, content logic, dynamic personalization, and offer structures to maximize open, click-through, and conversion rates.
• Localization: Adapt and execute localized retention strategies across our primary markets

Qualifikation

• 2+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation within high-volume e-commerce or D2C spaces.
• Tech-Fluent & Analytical: Deep knowledge of CRM platform architecture, liquid syntax/dynamic content variables, event-based triggering, and tracking/data hygiene.
• Data Driven: Proven track record of leveraging cohort analysis and customer data to directly increase repurchase rate and LTV.
• Language Skills: Professional fluency in English, combined mother-tongue skills in at least one of the following: German, French, or Italian.
• Customer Centricity: Strong intuition for D2C beauty/lifestyle positioning paired with systematic execution.

Benefits

Retention First: Retention is a core strategic pillar for our company and you will be part of it from the get-go

Growth: We offer an environment where you can truly build something, with a steep learning curve guaranteed.

Team Spirit: A small, warm, and enthusiastic team looks forward to welcoming you.

Strong Foundation: An established company with a start up culture - you are able to truly build new things on an already strong and flourishing foundation

Perks: We offer all the benefits of a modern employer (competitive salary, flexible working hours, etc.).

Does this sound like your dream job?