Regional Sales Manager - DACH (d/f/m)

JA Solar; München; On-site; EUR 120,000 - 180,000; Full time

Job summary

JA Solar is seeking a Regional Sales Manager for Germany and neighboring markets in Europe. You will drive commercial growth, lead multi-country sales teams, and manage key accounts across EPCs, developers and utilities.

You will translate regional strategy into execution plans, guide negotiations, and foster strategic partnerships while maintaining strong market knowledge of the German renewable energy sector.

Qualifications

• Minimum 10 years of progressive sales experience in energy, solar or related industries.
• Experience leading multi-country commercial activities and formal people leadership.
• Strong network with EPCs, developers, utilities and investors in the German renewable energy market.

Responsibilities

• Execute the regional sales strategy for utility-scale PV in Europe.
• Deliver revenue, margin and order intake targets across the country cluster.
• Lead and develop regional sales teams and country sales managers.
• Negotiate major framework agreements and strategic partnerships.
• Maintain executive-level relationships with key market participants.
• Ensure pricing strategy, pipeline management and forecast discipline.

Skills

Multi-country sales leadership

Strategic account development

Cross-functional collaboration

People leadership

German market knowledge

English (C1)

Education

Bachelor’s degree in Business/Engineering/Energy

Job description

Your mission

Position, Location, Department

Full-time | Germany | Sales Europe

Position Summary

The Regional Sales Manager is responsible for commercial and people leadership across a defined sub-regional market cluster. The role drives revenue growth, market development, and customer engagement across multiple countries through both personal sales activities and the leadership of regional sales teams. The Regional Sales Manager translates the European commercial strategy defined by the Regional Sales Director into regional execution plans, aligns commercial activities across the assigned countries, and actively contributes to regional business growth by developing strategic customer relationships, leading complex sales opportunities, and securing key commercial agreements.

Reporting Line

Reports to the Regional Sales Director

Direct Reports

Assigned regional sales employees, as applicable

Major Responsibilities

Commercial Leadership

• Execute the regional sales strategy for the utility-scale PV market in alignment with European commercial objectives
• Deliver regional revenue, margin, and order intake targets across the assigned country cluster
• Personally develop, negotiate, and close strategic commercial opportunities with key customers across the region
• Maintain executive-level relationships with major EPCs, project developers, utilities, investors, and other strategic market participants
• Guide and support Sales Managers in developing strategic customer relationships and executing complex commercial opportunities
• Lead senior-level negotiations for major framework agreements, utility-scale projects, and strategic partnerships
• Ensure consistent pricing strategy, pipeline management, and forecasting discipline across markets
• Monitor market developments, regulatory frameworks, and competitor activities
• Identify growth opportunities and support expansion into new market segments

People Leadership

• Lead, coach, and develop Country Sales Managers and regional sales teams
• Establish clearsales objectivesand performance expectations across markets
• Conduct performance reviews and leadership coaching for direct reports
• Support organizational development, succession planning, and capability building
• Foster a collaborative and high-performance regional sales culture

Cross-Functional Collaboration

• Lead cross-functional collaboration with Technical, Logistics, Operations, Finance, Legal, and other functions to support complex regional business opportunities.
• Ensure alignment between country strategies and European commercial objectives
• Coordinate with Regional Sales Directors and HQ teams on strategic initiatives and major opportunities

Performance Indicators

• Regional revenue, margin, and order intake vs. target
• Personal contribution to strategic opportunity development and successful deal closure
• Pipeline coverage, conversion rate, and forecast accuracy
• Development of strategic customer relationships with EPCs, Developers, Utilities, and other key market participants
• Regional sales team performance and target achievement
• Regional market growth and strategic account development

Your profile

Required Qualifications

• Bachelor’s degree in Business, Engineering, Energy, or a related field preferred
• Minimum of 10 years of progressive experience in sales within the energy, solar, or related industries, including significant experience leading multi-country commercial activities and formal people leadership responsibilities
• Extensive experience in utility-scale PV project sales within the German market and broader DACH region
• Established network with EPCs, project developers, utilities, IPPs, investors, and other key stakeholders in the German renewable energy market
• Demonstrated success in leading multi-country sales teams
• Strong understanding of regional energy markets, regulatory frameworks, and customer segments
• Fluency in English and German (C1: professional working proficiency)

Skills & Competencies

• Strong regional commercial leadership and market development capability
• Strong business development capability with a proven track record of personally winning strategic commercial opportunities
• Proven people leadership in multi-country environments
• Strong coaching, performance management, and talent development capabilities
• Ability to align diverse markets under a common commercial strategy
• Strong stakeholder management and cross-cultural leadership skills

Travel Requirement

• Frequent travel within the assigned region
• occasional international travel as required

About us

JA Solar was founded in 2005. As a photovoltaic power generation solution platform we continue to advance the "One Body, Two Wings" strategy. The "One Body" refers to our main industry chain integrating silicon wafers, cells, and modules, while the "Two Wings" refer to our PV auxiliary materials and equipment industry and PV+ application scenario solutions. In 2019, JA Solar was officially listed on the A-share market (stock symbol: "JA Solar"; stock code: 002459). With continuous technological innovation, stable financial strengths, and a well-developed global sales and service network, JA Solar has been widely recognized by domestic and international customers and has been listed in the "Fortune 500 China 500" and "Global Top 500 New Energy Enterprises" for multiple consecutive years.