Business Development Manager - Solar & Storage

Morson Group; Deutschland; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Company car allowance

Pension provision

International team collaboration

Job summary

Morson Group is seeking a Business Development Manager – PV & Battery Storage to drive growth in the German DACH market. You will work with installers, EPCs, distributors, and partners to implement the regional go-to-market strategy and secure new business opportunities.

You will lead account development, promote premium solar and storage solutions, and manage the full sales cycle from prospecting to closure. Travel across Germany and the DACH region is required.

Qualifications

• At least 5 years’ experience in the solar energy industry with a commercial focus.
• Proven experience selling to solar installers, EPC contractors, distributors, and channel partners.
• Strong understanding of solar PV, energy storage, and the renewable energy market.
• Track record of acquiring new customers and achieving sales targets.
• Experience selling high-value, technically complex products.
• Excellent negotiation, presentation, and deal-closing skills.
• Willingness to travel across Germany and the DACH region.

Responsibilities

• Develop and implement the DACH sales and market development strategy.
• Identify and secure new business opportunities with installers, EPCs, distributors, and partners.
• Grow existing customer accounts and drive repeat business.
• Promote premium solar and energy storage solutions and communicate ROI.
• Manage the full sales cycle from prospecting to closure.
• Maintain CRM records, pipeline visibility, and forecasts.
• Collaborate with regional leadership and product/marketing teams.
• Represent the business at events and customer meetings.

Skills

Business development

Sales

Negotiation

Key account management

Relationship building

Market analysis

Education

Degree in Business Administration

Degree in Engineering

Degree in Renewable Energy

Tools

CRM systems

Sales tools

Microsoft Office

Job description

Business Development Manager – PV & Battery Storage

Location: Germany (DACH Region)
Salary: Competitive + Performance-Based Bonus

The Opportunity

Our client is a global leader in the development and manufacture of smart hardware and software solutions for the solar industry, with a strong focus on improving energy yield, system safety, monitoring, and operating efficiency.

As part of their continued expansion across Germany and the wider DACH region, they are looking to appoint an experienced Business Development Manager to drive growth in their solar and energy storage solutions business, focusing on solar installers, EPC contractors, distributors, and channel partners.

Working closely with regional leadership and internal teams, you will be responsible for developing and implementing the regional go-to-market strategy, securing new business opportunities, and strengthening existing customer relationships.

This is a hands‑on commercial role combining business development, account management, technical sales, and market development. You will play a key role in increasing market penetration, promoting premium solar and energy storage solutions, and supporting the continued growth of the business across the DACH region.

Key Responsibilities

• Work closely with regional leadership to develop and implement the DACH sales and market development strategy
• Identify, target, and secure new business opportunities among solar installers, EPC contractors, distributors, and channel partners
• Develop and grow existing customer accounts, building long‑term relationships and driving repeat business
• Promote premium solar and energy storage solutions, communicating their technical advantages, long‑term value, and return on investment
• Manage the full sales cycle, from prospecting and opportunity development through to negotiation and commercial closure
• Act as a key point of contact for customers, providing product guidance and supporting tailored solutions to meet their technical and commercial requirements
• Build strong relationships with commercial, technical, procurement, and senior decision‑makers
• Identify opportunities to expand market presence and establish the business as a leading provider of solar and energy storage solutions
• Monitor market trends, competitor activity, industry developments, and customer feedback to identify new growth opportunities
• Manage sales performance against targets, maintaining accurate CRM records, pipeline visibility, and sales forecasts
• Provide regular sales updates, market insights, and recommendations to regional and senior management
• Represent the business at customer meetings, industry trade shows, conferences, and networking events
• Collaborate with product development, marketing, technical, and customer support teams to share market feedback and strengthen sales strategies

About You

• At least 5 years’ experience in the solar energy industry, with a strong background in business development, sales, or a similar commercial role
• Proven experience selling to solar installers, EPC contractors, distributors, and/or channel partners
• Good understanding of solar PV, energy storage, and the wider renewable energy market
• Demonstrable success in acquiring new customers, developing existing accounts, and achieving sales targets
• Experience selling high‑value, premium, or technically complex products and solutions
• Strong commercial, negotiation, presentation, and deal‑closing skills
• Ability to communicate technical product benefits and financial value propositions to a range of stakeholders
• Strong relationship‑building and stakeholder management capabilities
• Entrepreneurial mindset, with the ability to identify opportunities and develop new markets independently
• Comfortable working autonomously while collaborating with regional and global teams
• Strong organisational skills and the ability to manage multiple accounts and opportunities simultaneously
• Proficiency in CRM systems, sales tools, and Microsoft Office
• Willingness to travel regularly across Germany and the wider DACH region

Desirable Experience

• Established network within the German or wider DACH solar installer, EPC, or distribution market
• Specific experience in energy storage solutions and premium solar technologies
• Experience developing and executing regional go‑to‑market strategies
• Strong technical understanding of solar PV systems, electrical equipment, and energy storage applications
• Experience managing project‑based or solution‑oriented sales cycles
• Degree in Business Administration, Engineering, Renewable Energy, or a related discipline
• Professional proficiency in German and good command of English

The Package

• Competitive salary with performance‑based bonus
• Company car or car allowance
• Pension provision and standard benefits in line with the German employment package
• Opportunity to work closely with regional leadership and international teams
• Opportunity to take ownership of business development and contribute directly to the growth of the DACH market
• Regular exposure to customers, channel partners, and key industry stakeholders across the region