Recruitment Marketing Manager

Jobtailor; Deutschland; Remote; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior recruitment marketing professional to own the full-funnel strategy across markets and talent segments. You will translate business goals into integrated plans and drive measurable, quality hiring outcomes while partnering as a trusted resource for talent acquisition.

You will build candidate-journey strategies, manage budgets and vendors, and lead analytics to optimize campaigns, ensuring a steady pipeline of qualified candidates and ongoing ROI improvements.

Qualifikationen

• 6+ years in results-driven marketing (growth/demand gen/performance).
• Strong account management and stakeholder skills.
• Healthcare recruitment marketing experience preferred, not required.
• Proven ability to build trust and influence senior leaders.
• Excellent storytelling and analytics, with funnel analysis basics.

Aufgaben

• Own full-funnel marketing strategy for specific markets, roles, or talent segments.
• Translate business goals into integrated plans and drive measurable hiring outcomes.
• Partner with talent acquisition as a trusted, consultative resource.
• Manage relationships, align competing priorities, and understand hard-to-fill roles and pipelines.
• Report on campaign results and progress.
• Build candidate-journey strategies integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO, websites, landing experiences, CRM/email/SMS, retargeting, and on-site conversion.
• Create test-and-learn plans with clear KPIs, attribution, and ROI targets.
• Orchestrate creative briefs, content needs, landing experiences, and conversion paths with Creative, CRM, and Digital teams.
• Use analytics to maximize campaign performance and maintain a steady pipeline of qualified candidates.
• Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI.
• Monitor industry trends, competitor activities, and best practices.
• Proactively evolve recruitment marketing strategies.

Kenntnisse

Full-Funnel Marketing Strategy

Analytics Skills

Account Management

CRM Campaign Management

Audience Segmentation

SEO

Paid Search

Social Advertising

Programmatic Advertising

Conversion Optimization

Stakeholder Management

Tools

GA4

Phenom CRM

Google Ads

LinkedIn Ads

Meta

AI-Powered Marketing Tools

Jobbeschreibung

• Own full-funnel marketing strategy for specific markets, roles, or talent segments
• Translate business goals into integrated plans and drive measurable, quality hiring outcomes
• Partner with talent acquisition as a trusted, consultative resource
• Manage relationships, align competing priorities, and understand hard-to-fill roles and pipelines
• Report on campaign results and progress
• Build candidate-journey strategies integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO, websites, landing experiences, CRM/email/SMS, retargeting, and on-site conversion
• Create test-and-learn plans with clear KPIs, attribution, and ROI targets
• Orchestrate creative briefs, content needs, landing experiences, and conversion paths with Creative, CRM, and Digital teams
• Use analytics to maximize campaign performance and maintain a steady pipeline of qualified candidates
• Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI
• Monitor industry trends, competitor activities, and best practices
• Proactively evolve recruitment marketing strategies

Requirements

• 6+ years in results-driven marketing (growth/demand gen/performance)
• Strong account management skills
• Recruitment marketing and/or healthcare experience preferred, not required
• Exceptional stakeholder and account management skills
• Proven ability to build trust, influence senior leaders, and drive consensus across competing priorities
• Excellent written and verbal storytelling, including building executive-ready presentations
• Strong analytics skills, including funnel analysis, experimentation, and attribution basics
• Proficiency with GA4 and other analytics tools
• Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms
• Prior experience with CRM concepts and campaign management preferred
• Experience using Phenom CRM a plus
• Comfortable with AI-powered marketing tools and automation
• Strong project management skills
• Experience managing budgets and agencies/platforms
• Occasional travel required

Core Competencies

Demonstrates expertise in full-funnel marketing strategy, leveraging analytics and creative collaboration to drive measurable hiring outcomes. Proficient in managing budgets, vendor relationships, and utilizing advanced marketing tools to optimize recruitment efforts.

Highest-signal resume keywords

• Full-Funnel Marketing Strategy
• Analytics Skills
• Account Management
• Google Ads
• CRM Campaign Management

Hard Skills

• Results-Driven Marketing
• Funnel Analysis
• Attribution Basics
• Campaign Management
• Audience Segmentation
• SEO
• Paid Search
• Social Advertising
• Programmatic Advertising
• Conversion Optimization

Soft Skills

• Stakeholder Management
• Influencing Senior Leaders
• Written Communication
• Verbal Storytelling
• Project Management

Industry Keywords

• Recruitment Marketing
• Healthcare Experience
• Campaign Performance
• Vendor Management
• Market Trends

Tools & Technologies

• GA4
• Phenom CRM
• Google Ads
• LinkedIn Ads
• Meta
• AI-Powered Marketing Tools