Digital Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 95.000 - 121.000; Vollzeit

Zusammenfassung

Totara is seeking a seasoned Demand Generation professional to drive pipeline through targeted campaigns, paid media, and HubSpot-driven lead nurturing. The role requires collaboration with global teams and a data-driven approach to optimize performance.

Ideal candidates will have 5–7 years in demand gen, strong digital marketing skills, and hands-on experience with LinkedIn/Google Ads, HubSpot, and WordPress.

Qualifikationen

• 5–7 years in demand generation, digital marketing or growth marketing.
• Hands-on experience managing paid media campaigns across LinkedIn and Google Ads.
• Strong HubSpot experience including campaign management, workflows, reporting, and lead nurturing.
• Experience managing website content and landing pages in WordPress.
• SEO experience and familiarity with analytics tools (GA, GTM, SEMrush).
• Excellent analytical and project-management skills with stakeholder management.
• Able to work independently in a fast-paced remote environment.
• Must be located on the US East Coast and eligible to work in the United States.

Aufgaben

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals.
• Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth.
• Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns.
• Monitor campaign performance, funnel metrics, and ROI across HubSpot, GA, SEMrush, and paid media platforms.
• Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression.
• Serve as primary liaison for third-party partnerships, webinars, analyst programs, and content sponsorships.

Kenntnisse

Demand Generation

Digital Marketing

Campaign Management

Lead Nurturing

Analytics

Tools

HubSpot

Google Ads

Google Analytics

SEMrush

WordPress

Jobbeschreibung

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
• Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
• Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns
• Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms
• Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
• Serve as primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships
• Support optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
• Amplify demand generation campaigns and content across social media channels
• Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
• Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
• Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives
• Collaborate with global Sales, Product Marketing, and regional stakeholders to drive awareness, lead generation, nurturing, and conversion

Requirements

• 5–7 years of experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
• Hands‑on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
• Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
• Experience managing website content and landing pages in WordPress
• SEO experience
• Google Tag Manager, SEMrush, and Google Analytics experience
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent project management and stakeholder management skills
• Comfort working independently in a fast‑paced, remote environment
• Experience collaborating with cross‑functional and globally distributed teams
• Experience buying media in heavily regulated industries like Government and Healthcare
• Understanding of the HR industry, specifically Talent and L&D, is a plus
• Creativity and flexibility in responding to evolving markets and opportunity challenges
• Accountability and commitment to achieving target goals with integrity and fearlessness
• Proactive, resourceful, and comfortable navigating ambiguity
• Continuous learner with a test‑and‑learn mindset
• Results‑oriented, with a focus on pipeline contribution and measurable business impact
• Applicants must be in the United States
• Applicants must be a U.S. citizen
• Must pass a background check
• Must be located on the US East Coast

Core Competencies

Demonstrates expertise in demand generation and digital marketing, with a strong focus on campaign management, lead nurturing, and performance analysis. Proficient in utilizing tools like HubSpot, Google Ads, and SEMrush to drive pipeline growth and optimize marketing strategies.

Highest-signal resume keywords

• Demand Generation
• HubSpot Campaign Management
• Paid Media Optimization
• SEO Experience
• Analytical Skills

ATS Optimization Keywords

Hard Skills

• Demand Generation
• Digital Marketing
• Campaign Management
• Lead Nurturing
• SEO
• Google Ads
• LinkedIn Ads
• Google Analytics
• SEMrush
• WordPress

Soft Skills

• Project Management
• Stakeholder Management
• Creativity
• Accountability
• Proactive Problem Solving

Industry Keywords

• Lead Generation
• Pipeline Growth
• HR Industry
• Talent Development
• Learning and Development

Tools & Technologies

• HubSpot
• Google Tag Manager
• SEMrush
• Google Analytics
• WordPress