Product Marketing Manager

Sereact GmbH; Stuttgart; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A technology company based in Stuttgart is looking for a Product Marketing Manager to strategically position their AI robotics products. You will lead product launches, craft messaging for various stakeholders, and support sales teams with training and materials. The ideal candidate will have several years of B2B product marketing experience, excellent communication skills in both German and English, and be proficient with marketing tools. A competitive compensation package and development opportunities are offered.

Leistungen

Gym membership

Free meals

Flexible working hours

Work from home option

Open corporate culture

Competitive compensation

Qualifikationen

• Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation.
• Strong understanding of enterprise buyer journeys and complex value chains.

Aufgaben

• Define and refine product messaging and value propositions.
• Lead product and feature launches in collaboration with Product, Sales, and Marketing.
• Create sales enablement materials and support Sales with training.

Kenntnisse

Enterprise buyer journey understanding

Technical product launch experience

Confident in marketing tools

Excellent communication skills (German and English)

Ausbildung

Completed studies in Business, Marketing, Engineering or related field

Tools

HubSpot

Notion

Figma

Jobbeschreibung

PMM

Overview

We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives.

You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.

Your Responsibilities

Messaging & Positioning

• Define and continuously refine product messaging and value propositions across use cases and buyer personas

• Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders

• Develop tailored messaging for verticals, market segments, and key accounts
  

Go-to-Market Execution

• Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing

• Coordinate internal enablement and external rollout activities

• Align launches with demand generation, campaigns, and press activities
  

Sales Enablement

• Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools)

• Support Sales with training, objection handling, and demo narratives

• Improve conversion and deal velocity by aligning closely with revenue teams
  

Content & Market Education

• Develop product-focused content (solution briefs, white papers, competitive comparisons)

• Contribute to blog articles, newsletters, and product-related webinars

• Shape thought leadership content that reinforces Sereact’s positioning
  

Customer & Market Insights

• Conduct market research and competitor analysis to inform positioning and roadmap

• Capture feedback from the field to refine messaging and identify opportunities

• Monitor trends in robotics, logistics automation, and AI application domains
  

Reporting & KPIs

• Define and track product marketing success metrics

• Report on GTM performance and impact on pipeline and revenue

• Support forecasting and planning with market and customer insights
  

Qualifications

Education & Experience

• Completed studies in Business, Marketing, Engineering, or a related field

• Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation
  

Professional Competencies

• Strong understanding of enterprise buyer journeys and complex value chains

• Experience with launching and positioning technical products in B2B markets

• Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents

• Experience working cross-functionally with Product, Sales, and Engineering
  

Soft Skills

• Hands-on mentality with strategic thinking ability

• Excellent communication skills in German and English

Structured, analytical, and customer-centric work style

What We Offer:

• Wellpass (gym membership)

• Free meals at the workplace

• Flexible working hours

• Option to work from home when needed

• A motivated team and an open corporate culture

• Competitive compensation and excellent career development opportunities