Product Marketing Engineer m/f/d

Texas Instruments; Stuttgart; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading technology company in Stuttgart is seeking a Product Marketing Engineer to develop and execute marketing strategies for Industrial Communication Solutions. The role involves building customer relationships, analyzing competitive landscapes, and driving growth through effective product positioning and marketing initiatives. Ideal candidates will have a background in technology marketing, with strong communication skills and the ability to collaborate with cross-functional teams.

Qualifikationen

• Experience in developing business plans and marketing strategies for technology products.
• Ability to maintain relationships with key customers and understand market needs.
• Skilled in executing marketing activities and communicating product strategies.

Aufgaben

• Drive marketing strategies to grow revenue while ensuring profitability.
• Collaborate with account managers to understand customer needs.
• Plan and execute all marketing activities through product lifecycle.

Kenntnisse

Marketing strategy development

Relationship management

Product positioning

Competitive analysis

Jobbeschreibung

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for Industrial Communication Solutions product lines. The PME maintains current status of customer requirements for existing and future products.

In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with Industrial Communication Solutions product line objectives.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.