Performance Marketing Manager

EcoBeam GmbH; Berlin; On-site; EUR 55,000 - 75,000; Full time

Job summary

EcoBeam GmbH, a Berlin-based group of digital ventures, is seeking a hands-on paid acquisition lead. You will own campaigns across Meta and Google, plan, launch, and optimize spend to drive measurable growth with real budget responsibility from day one.

You will collaborate directly with the founders and the design and social teams, build robust tracking, report insights weekly, and explore new channels such as TikTok and LinkedIn as the brands scale.

Qualifications

• 3+ years of hands-on performance marketing experience, in-house or at an agency.
• Proven results managing meaningful ad budgets on Meta Ads and Google Ads.
• Strong analytical skills with GA4, ad platform analytics, and spreadsheets.
• Solid understanding of tracking, attribution, and conversion optimization.
• A test-and-learn mindset with ability to explain why a campaign works or not.
• Clear written and spoken English; German is a plus.
• Right to work in Germany.

Responsibilities

• Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube/Display).
• Own channel KPIs: ROAS, CAC, CPA, conversion rate, and LTV.
• Run structured creative and audience tests, brief design and social team on outputs.
• Set up and maintain tracking and attribution (Meta Pixel, Conversions API, GA4, GTM, UTM).
• Manage budgets, pacing, forecasts across brands and client accounts.
• Build clear weekly and monthly reports with insights and next steps.
• Support client communication for EcoBeam Studio accounts: strategy calls, reviews, recommendations.
• Scout and test new channels (TikTok Ads, LinkedIn Ads, creator-led ads).

Skills

Performance marketing

Meta & Google Ads

GA4 analytics

Tracking & attribution

Test & learn mindset

English proficiency

German language

Tools

ClickUp

Slack

Microsoft 365

Job description

EcoBeam is a Berlin-based company that builds and runs several digital ventures: EcoBeam Studio (our digital and marketing agency), KauDas (a DTC pet snacks brand), Buddyp2p (a peer-to-peer parking app), and Vitrine Live (an early-stage creator and brand platform for the US market). We are a small, fast-moving team where ownership and results matter more than hierarchy.

The Role

About EcoBeam

EcoBeam is a Berlin-based company that builds and runs several digital ventures: EcoBeam Studio (our digital and marketing agency), KauDas (a DTC pet snacks brand), Buddyp2p (a peer-to-peer parking app), and Vitrine Live (an early-stage creator and brand platform for the US market). We are a small, fast-moving team where ownership and results matter more than hierarchy.

The Role

You will own paid acquisition across our brands and agency clients. You will plan, launch, and optimize campaigns, mainly on Meta and Google, and turn ad spend into measurable growth. You will work directly with the founders and the social media and design team, with real budget responsibility from day one.

What You’ll Do

• Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube/Display)
• Own channel KPIs: ROAS, CAC, CPA, conversion rate, and LTV
• Run structured creative and audience tests, and brief the design and social team on what to produce based on performance data
• Set up and maintain tracking and attribution (Meta Pixel, Conversions API, GA4, Google Tag Manager, UTM structure)
• Manage budgets, pacing, and forecasts across brands and client accounts
• Build clear weekly and monthly reports with insights and next steps, not just numbers
• Support client communication for EcoBeam Studio accounts: strategy calls, performance reviews, recommendations
• Scout and test new channels (e.g. TikTok Ads, LinkedIn Ads, creator-led ads) as our brands grow

What You Bring

• 3+ years of hands-on performance marketing experience, in-house or at an agency
• Proven results managing meaningful ad budgets on both Meta Ads and Google Ads
• Strong analytical skills and comfort with GA4, ad platform analytics, and spreadsheets
• Solid understanding of tracking, attribution, and conversion optimization
• A test-and-learn mindset, with the ability to explain why a campaign works or doesn't
• Clear written and spoken English; German is a plus
• Right to work in Germany

Nice to Have

• E-commerce / DTC experience, ideally on Shopify
• Experience with B2B campaigns (LinkedIn Ads) or app install campaigns
• Familiarity with creator- and UGC-driven ad formats
• Experience with ClickUp, Slack, or Microsoft 365

What We Offer

• Direct responsibility across multiple brands and a real say in strategy
• Close collaboration with the founders and a lean, international team
• A central Berlin office at Leipziger Platz
• Company-provided equipment and modern tooling
• Salary: [salary range] · Vacation: [days] · Probation: [period]
• Room to grow as the group of companies expands