Performance Marketing Manager (m/f/d)

Yepoda GmbH; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Dog-friendly office

Monthly benefits budget

Employee discounts

Career growth

Job summary

United States Digital Space LLC in Berlin is seeking a Performance Marketing Manager to scale our global paid channels in a hybrid, start‑up environment. You will own prospecting, conversion, and retargeting efforts, balancing strategic thinking with hands‑on execution.

You will optimize campaigns across Google and social platforms, manage budgets, and collaborate with data/tech teams to ensure robust tracking and attribution. Experience in beauty or skincare is a big plus.

Qualifications

• 2–3 years hands-on performance marketing in D2C ecommerce, beauty, lifestyle, or skincare is a major plus.
• Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager).
• Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps.
• A self-starter capable of taking immediate ownership of existing workflows in a fast-paced D2C environment.
• Nice to have: hands-on experience with feed management platforms such as Channable and web analytics tools (GA4, GTM).
• Nice to have: experience with Pinterest, Amazon, Affiliate networks or CAPI setups.

Responsibilities

• Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets.
• Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits.
• Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently.
• Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok.
• Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity.
• Collaborate with the creative team to brief high‑converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks.

Skills

Performance marketing

Google Ads

Meta Ads

TikTok Ads

GA4

Google Tag Manager

Channable

CAC

LTV

ROAS

Tools

Channable

GA4

Google Tag Manager

Google Shopping

Job description

About the company

Clean K-Beauty Innovation. No compromises.

the company is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, the company is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping the company's story every day.

We are hiring a Performance Marketing Manager to help scale the company's global performance engine across paid channels. In this hands‑on role, you will own efficient customer acquisition (prospecting, conversion, and retargeting) and balance strategic thinking with execution.

Your Tasks

• Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets
• Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits
• Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently
• Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok
• Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity
• Collaborate with the creative team to brief high‑converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks

Your Profile

• 2 to 3 years of hands‑on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare experience is a major plus
• Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager)
• Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps and strategic suggestions
• A self‑starter capable of taking immediate ownership of existing workflows and hitting the ground running in a fast‑paced D2C environment
• Nice to have: hands‑on experience with feed management platforms such as Channable and web analytics tools (GA4, GTM)
• Nice to have: experience with additional channels (Pinterest, Amazon, Affiliate networks) or familiarity with server‑side tracking (CAPI) setups

What We Offer

• Dynamic Environment: The opportunity to work in a start‑up environment surrounded by a passionate and dedicated team
• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand
• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog‑friendly office, with free drinks and snacks
• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery
• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default
• Employee Discounts: You'll get to enjoy the the company products at a discount and share it with friends and family to keep your glow going!
• Unique Add Ons: A monthly benefits budget that's yours to spend. Through the Probonio app you pick what actually fits your lifestyle.

At the company we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.