Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)

BEARS WITH BENEFITS®; München; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in dynamic wellness categories. We are looking for a Performance Marketing Manager to lead paid social efforts across Meta, TikTok and Pinterest for 6 markets, with ownership of budgets and creative optimization.

In this role you will turn data into high-converting briefs, collaborate with cross-functional teams, and shape scalable playbooks while driving CAC/ROAS and growth in our D2C

Qualifikationen

• 2–4 years hands-on experience in Meta/TikTok performance marketing with budget ownership.
• Fluent German and English; comfortable with data-driven decision making.
• Experience with CAC/ROAS and 6-digit monthly budgets a plus.
• Familiarity with cross-functional collaboration and creative briefs.

Aufgaben

• Execute and optimize campaigns on Meta, TikTok and Pinterest across 6 markets.
• Analyze creative performance and brief designers/creators to improve results.
• Build account structures and reallocate spend based on data.
• Run structured tests and develop repeatable playbooks for AI/automation.
• Track CAC, AOV, LTV and report insights to the team.

Kenntnisse

Performance marketing

Budget management

Data-driven

German language

English language

Creative optimization

A/B testing

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Analytics tools

Jobbeschreibung

Your mission

As our Performance Marketing Manager (all genders), you'll drive new customer acquisition through paid social — owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget.

You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling — turning data into high-converting creative briefs.

What You'll Do

• Execute & Optimize: Manage day-to-day, full-funnel campaigns on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets.


• Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly.


• Campaign Architecture: Build smart account structures on Meta


• Budget Management: Reallocate spend fast based on data to scale winners and cut underperformers.


• Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting.


• Reporting: Track CAC, AOV, LTV, and funnel metrics using our attribution model and Sales Channel data; share insights with the team.


• Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging.

Your profile

• 2–4 years hands‑on experience in Meta/TikTok performance marketing within D2C e‑commerce, with real budget ownership; Pinterest experience a plus.


• Comfortable managing 6-digit monthly budgets.


• Creative eye for social-first video/content and native platform trends.


• Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV.


• Ownership mindset — you build solutions rather than wait for instructions.


• Curious about AI and automation in marketing.


• E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG a plus.


• Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus.

Why us?

• Munich office, ambitious and fast-growing team.


• Steep learning curve, freedom to shape our marketing.


• Flat hierarchies, fast decisions.


• Friendly team, open feedback culture.

About Us

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.