Paid Growth Manager - Creative Performance Strategist

CODE Education GmbH; Berlin; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Permanent contract

Full-time

Neukölln campus

Flexible hours

Remote work options

25 days leave

Pension plan

BVG ticket

Masterplan access

Team events

Nilo.Health sessions

Job summary

CODE Education GmbH is seeking a hands-on Paid Ads Specialist to own Meta Ads and Google Ads campaigns, collaborating with Growth, Admissions and in-house content. You will optimize budgets, track conversions, and craft compelling ad concepts with the content team.

You will analyse performance data, run tests and help turn ideas into high-impact creatives. German at B2 level and English at C1+ are required, with comfort speaking on camera.

Qualifications

• Hands-on experience managing paid campaigns on Meta Ads and Google Ads.
• Comfortable managing budgets, conversion tracking and performance metrics.
• German at B2 level and English at C1 level or higher.
• Clear communicator who works effectively with Growth, Content and Admissions colleagues.
• Ability to step and speak in front of the camera.
• Basic skills to edit videos and images with tools of your choice.
• Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.

Responsibilities

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad (video or image).
• Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

Skills

Paid campaigns

Meta Ads

Google Ads

Budget management

Conversion tracking

Performance analytics

Video editing basics

Copywriting

Public speaking

Tools

Meta Ads Manager

Google Ads

Job description

About the Role

You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.

MAIN RESPONSIBILITIES

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad (video or image)
• Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

REQUIREMENTS

• Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.
• Comfortable managing budgets, conversion tracking and performance metrics.
• German at B2 level and English at C1 level or higher.
• Clear communicator who works effectively with Growth, Content and Admissions colleagues.
• Ability to step and speak in front of the camera
• Basic skills to edit videos and images with tools of your choice
• Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.

What you can expect:

• Permanent contract
• Full-time position
• Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods
• Responsible role in a motivated and supportive team
• Modern work environment with flexible hours and remote work options
• 25 days of annual leave (20 statutory + 5 extra from us)
• Retirement & pension plans to help you plan for the future
• BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE
• Access to Masterplan learning platform for professional growth
• Summer and winter employee events for team bonding and fun
• 10 sessions per year with Nilo.Health for your mental wellbeing