Paid Growth Manager - Creative Performance Strategist

CODE University of Applied Sciences; Berlin; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

BVG ticket discount: 5% + €15/mo

Masterplan learning platform access

Summer and winter employee events

Wellbeing sessions: Nilo.Health (10×/y

25 days annual leave

Retirement & pension plans

Job summary

CODE University of Applied Sciences in Berlin seeks a driven paid campaigns specialist to own Meta Ads and Google Ads campaigns, collaborate with Growth, Admissions and the content team to attract prospective students for our Bachelor’s and Master’s programmes.

You will plan, execute and optimise campaigns, monitor budgets and performance metrics, and contribute to creative testing and insights for scalable growth.

Qualifications

• Hands-on experience managing paid campaigns across Meta Ads and Google Ads.
• Comfortable managing budgets, conversion tracking and performance metrics.
• German at B2 level and English at C1 level or higher.
• Clear communicator who works effectively with Growth, Content and Admissions colleagues.
• Ability to speak in front of the camera.
• Basic skills to edit videos and images with tools of your choice.
• Strong copywriting ability with a sense what speaks to audiences and what has potential to go viral.

Responsibilities

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad.
• Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

Skills

Meta Ads

Google Ads

Budget management

Conversion tracking

Performance metrics

Video editing

Copywriting

Public speaking

German (B2)

English (C1)

Team collaboration

Job description

About The Role

You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.

Main Responsibilities

• Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
• Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
• Run focused tests and share clear results with Growth and Admissions.
• Strategize and conceptionalize performance creatives to find our next winner ad (video or image)
• Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.

REQUIREMENTS

• Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.
• Comfortable managing budgets, conversion tracking and performance metrics.
• German at B2 level and English at C1 level or higher.
• Clear communicator who works effectively with Growth, Content and Admissions colleagues.
• Ability to step and speak in front of the camera
• Basic skills to edit videos and images with tools of your choice
• Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.

What you can expect

• Permanent contract
• Full-time position
• Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods
• Responsible role in a motivated and supportive team
• Modern work environment with flexible hours and remote work options
• 25 days of annual leave (20 statutory + 5 extra from us)
• Retirement & pension plans to help you plan for the future
• BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE
• Access to Masterplan learning platform for professional growth
• Summer and winter employee events for team bonding and fun
• 10 sessions per year with Nilo.Health for your mental wellbeing

About Us

CODE is a private state-recognized and accredited university of applied sciences that is embedded into the vibrant network of Berlin’s digital economy. At the core of our study programs is a self-directed project-based learning concept.

Together with a network of partner organizations, our goal is to provide students with practical, real-world, and digitally-oriented education and the ability to face the technological and social changes and challenges of tomorrow.

About Working At CODE

CODE’s atmosphere is creative and dynamic, with an international team in the heart of Berlin. We value your strengths and will support you in your professional development as well as provide fair compensation and some fun additions. Most importantly, joining CODE means being a part of a passionate team that is shaping the future of higher education. CODE aims to be a place where everyone feels able to be themselves and do their best in an inclusive and respectful working environment, and where all team members can thrive and reach their full potential. We want to attract, develop, and retain individuals with different experiences, backgrounds and perspectives – particularly people of color, LGBTQIA+ and those with disabilities. We value diverse backgrounds and believe they are integral to our growth and development as an institution.